It’s time to devote yet another column to automotive details. The sharp-minded among us may be annoyed by this, since I already covered this subject last week. But this time, things are different. This time, it’s negative. And negative sells. I know that because I live in Atlanta, home of CNN, who drives around in large panel trucks with huge printed signs on each side that say: “HAVE YOU SEEN SOMETHING BLOODY? TWEET US!”
Today’s topic is: details. Or, as Anthony Weiner eloquently puts it while sexting: “deets.”
Details are highly important in the creation of any modern automobile. I wish someone had told this to the people who built my Cadillac. They were less focused on details and more on the big picture, which I believe was something along the lines of: We have to get out of the Renaissance Center by 6 pm or else we’ll have to drive through downtown Detroit in the dark.
It’s no secret that over here at TTAC, we like to pay for it – at least when it comes to test cars. Sure, we do go to the press fleet frequently, but when time and budget allow, abusing our Hertz #1 Club Gold membership is a great way to get behind the wheel of select automobiles.
An increasing trend I’ve been noticing is the increasing discomfort that older buyers are experiencing with luxury cars. Even the more tech savvy of the lot are getting frustrated with the rapid influx of technology in their cars of choice.
Cadillac may be gunning too hard for Germany’s domain of rear-drive sports sedans, but one area where The Standard of the World won’t be gunning for them is in the volume race. GM CFO Dan Ammann told Automotive News that unlike BMW, Mercedes-Benz and Audi, “We’re not going to be in every single segment that they’re in”.
We don’t get enough good questions from the readers, and it’s a damn shame. Reader Steve Hofer sent us a great one via email; what if Elon Musk was running General Motors?
Reader Summicron manages to both praise Jack’s review of the Dodge Avenger while also bringing up a very interesting point. Summicron writes
Baruth does the best job I’ve ever seen of answering the question:
“What does this hardware actually do?”
“What will snobs think of me if I buy it?”
This immediately made me wonder what vehicle is most unfairly maligned by the auto press and popular opinion?
A Reuters article on Hyundai’s recent quality problems raises an interesting question. Has the company grown too fast following an unprecedented image makeover?
The multi-billion dollar endeavor of developing a new car has effectively ended the one-off specialty car that many enthusiasts still clamor for and wronglyassert is feasible in this era. Supermodel-thin margins, a saturation of brands and vehicles and an ultra-competitive global marketplace have killed the previous formula for developing a production car, which was mostly a one-off solution to local road conditions and buyer tastes
The necessity of scale is a double-edged sword; if the bean counters deem a product too costly and it may proceed as a watered down version of the original concept. If a new architecture or platform is approved, then we are practically assured multiple variants spun off that platform.
As it turns out, GM nearly took the cheapskate approach to developing the Cadillac ATS. But at the 11th hour, the General decided to change course, and enthusiasts will be all the better for it.