Did the second-generation Honda Insight fail in the marketplace because of a lack of marketing resources? If you said “yes”, then you may want to look at a gig at American Honda.
Via Zero Hedge, we have a listing put up by the Italian government of 1,500 luxury cars that are being auctioned off. Italy, which is deep in the throes of austerity, is doing the wise thing from an optics perspective, as the cars have come to symbolize government waste and unnecessary opulence.
Industry sources tell TTAC that Buick is due for a new niche car in the next couple of years, and it could only be one of two models.
The first NAIAS press day I ever attended was in 2010. The auto industry was just finding its feet again after coming off record low sales. Discretion was the order of the day, with Ford unveiling the 2011 5.0 Mustang off-site, as fuel economy, alternative powertrains and other politically correct “stories” took precedence of power and brawn. Nancy Pelosi walked the show floor. For the first time in years, there’s an air of confidence surrounding the show. The industry appears to have found its legs again, the OEMs are making money, and a host of important debuts are set to be unveiled. Let us know what you’d like to see covered. We’ll make sure to have our photographers snapping pictures while myself and Juan bring you all the info.
Two years ago, I sat here pontificating about the 2012 Ford Fusion and its potential to be a “game changer” in the mid-size sedan market. Without any kind of concrete claim, it’s difficult for me to gloat about the accuracy of my claim, or for you, the B&B, to mock me for my over-exuberance (ok, it’s not). But this year, I’ve got something better: a prediction market of sorts, for the automotive industry. And it’s open to everyone.
Speaking at a preview event for the next-generation Hyundai Genesis, Hyundai CEO John Krafcik defended his company’s decision to forgo establishing a seperate luxury channel for cars like the Genesis and Equus. While the rationale put forth usually revolves around the exorbitantly expensive pricetag for launching a new brand and an all-new sales network, Krafcik put it from another angle.
With the wraps finally off the BMW 2-Series, we now have a full slate of entry-level products from the German luxury designed to bring a whole new demographic into the arms of BMW, Mercedes-Benz and Audi. As much hand wringing as there is over the possible brand dilution going on here (all in the name of ever more important volume), it’s a damn good time to be a German car fan with around $30k to spend.
Over on Jalopnik’s Opposite Lock section, Juan Barnett raised the idea of having a “Jalopnik” series of Hot Wheels cars that would best represent the site. Everything from a Miata to an RS6 Avant to a Merkur XR4Ti was thrown around for the hypothetical 5-car collection. How about one for our august publication?
Pricing for the Cadillac ELR has been announced, and the swoopy Caddy coupe with the Voltec powertrain has been stickered at an astonishing $75,995, not including the $7,500 federal tax credit as well as other incentives.
One can make the argument that there will be a market for a premium plug-in that wealthy buyers can write off as an expense in one form another, personally, I think GM is out of their mind.