The Truth About Cars » Q http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Tue, 30 Sep 2014 12:00:29 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.2 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Q http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com QWERTY: Audi Claims Letter Q, Sues Qoros http://www.thetruthaboutcars.com/2013/02/qwerty-audi-claims-letter-q-sues-quoros/ http://www.thetruthaboutcars.com/2013/02/qwerty-audi-claims-letter-q-sues-quoros/#comments Tue, 19 Feb 2013 16:01:27 +0000 http://www.thetruthaboutcars.com/?p=478120   The Chinese-Israeli co-production Qoros has not sold a single car yet, but it already finds itself in the legal hot seat. Via a temporary injunction of a court in Hamburg, Germany, Audi precluded Qoros from using – the letter Q. „The letter Q is a protected part of our brand portfolio,“ Audi is quoted […]

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The Chinese-Israeli co-production Qoros has not sold a single car yet, but it already finds itself in the legal hot seat. Via a temporary injunction of a court in Hamburg, Germany, Audi precluded Qoros from using – the letter Q.

Qoros 3 Sedan

„The letter Q is a protected part of our brand portfolio,“ Audi is quoted in Der Kfz-Betrieb. „If another car maker uses the letter Q for a name plate, then this affects us, of course.”

This, also of course, should trigger alarm bells at Nissan’s Infiniti. The luxury marque decided to Q-up all its cars behind the letter Q. However, Infiniti told Kfz-Betrieb that there are no complaints pending – yet . Or maybe, Audi does not want to get legally entangled with Nissan, but hopes that a Chinese manufacturer is automatically guilty of infringement. However, our legal researcher Chocolatedeath has found evidence of a prior settlement that shows Infiniti as the infringed party.

Audi Q7

German media report that the legal bluster is not about branded letters, but meant to “keep Qoros down,” as Die Welt writes.  “Is Audi scared of Chinese Qoros?” asks Focus.

Qoros  dropped the Q and calls its new car the  “Qoros 3 Sedan.”  Which could ring alarm bells at BMW …. But then, if I’d be Audi, I would be careful. The best-known Qs in China are the two Qs of the Chery QQ. Chery owns half of Qoros. Audi has a lot to lose in China …

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