#promises

Maybe established automakers can impress investors with electric promises, after all. Following Hyundai’s announcement that it will turn the Ioniq nameplate into an electric vehicle brand encompassing several models, the company’s stock lit the afterburners, achieving its best share price showing since 2017.

Lofty electric ambitions aren’t a sure-fire way to juice a stock, as Ford has shown year after painful year, but they can achieve results.

If only other automakers were as sensible and wise as Toyota. If those companies held Toyota’s Magic 8 Ball, conjuring up all the right answers in the little purple window, they wouldn’t be so hasty to embark on risky ventures.

That’s the view of Toyota’s executive vice president, who’s apparently feeling pretty pleased with himself and his company. Didier Leroy broke from the automaker’s staid, stay-the-course-and-don’t-ruffle-feathers attitude at the Tokyo Motor Show this week, describing his rivals’ faults at a dinner held on the show’s sidelines.

Plunge headlong into electric vehicles? Sure, make wild long-term promises to customers, Leroy said. Toyota doesn’t do that. It just hands you a real car when it’s ready. Oh, and those diesels everyone’s worried about? Toyota fell out of love with them long before the word “dieselgate” left anyone’s lips.

Toyota’s feeling its oats.

Mazda recently announced the testing of its Skyactiv-X compression ignition engine, which promises to burn gasoline with diesel-like efficiency. If it hits its projected launch date of 2019, it will become the first mass-produced motor of its type and is likely to be showered with praise from environmentalists and enthusiasts alike.

However, as we progress deeper into the millennium, it’s becoming evident that more and more automakers are willing to embrace electricity as the next solution to efficiency. That makes Mazda a bit of an oddity, maybe even a dinosaur, and we were wondering when the company would give in to electrification. Especially since it has already partnered with Toyota to tighten its grasp on the technology.