Tag: program

By on November 30, 2015

2017 Cadillac XT5 luxury crossover

With the CT6 and XT5 hitting the floor soon, Cadillac is working on a new dealer incentive program to encourage improvement of the buying experience at its stores.

Automotive News reports the program could bring as much as $850 million to $1 billion USD “in incremental profit” for the brand’s dealership network over the next four to five years, according to president Johan de Nysschen:

If we want to have a strong brand, we need to have a strong franchise. To do that, it means the dealers are profitable and that they’re able to invest in the business and to build the customer experience.

(Read More…)

By on January 10, 2013

Hi Steve and Sajeev:

My daughter has been driving the Saturn Astra recommended by Steve for a few months now and we can all say that it is a nice car — screwed together well, efficient and kinda sporty.  I consider it to be a win. Except for a minor key issue. (Read More…)

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