Tag: Product

By on July 25, 2013

Jeep_Wrangler_X_--_10-06-2010

Chrysler CEO Sergio Marchionne may not be fond of changing up his outfits, but he certainly has no problem mixing up product plans. The latest news out of Auburn Hills suggests that Chrysler will be extending the lifespan of some key products for up to another 5 years.

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By on May 21, 2013

2014-Ford-Fiesta-1L-rear-3q

During the launch of the Ford Fiesta 1.0L Ecoboost, multiple outlets ran articles parroting Ford’s PR line about the lack of an automatic transmission. Apparently, Ford declined to offer an automatic or Powershift dual-clutch gearbox on the 3-cylinder Fiesta since a two-pedal option would run counter to the 1.0L’s stated mission of being both fun to drive and good on gas.

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By on October 10, 2012

Acura may be refreshing the ZDX for 2013, but the company has simultaneously signed the car’s death warrant, killing off one of the most reviled cars on sale today.

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By on February 15, 2010

It’s not a question that should leave many folks on the fence, but apparently there are at least a few Detroit-area journalists who might be willing to consider the career change. “Dealers optimistic about Chrysler’s future” proclaims the Detroit News headline from NADA’s annual convention. A more accurate headline (such as USAToday‘s “Chrysler dealers face new-model drought”) probably should have included the term “punch-drunk” to better explain this unexpectedly sunny outlook. One grizzled ChryCo dealer sums up the mood with aplomb:

We’re the toughest fighters. We’ve always been 3 or 4 (in the marketplace). We’ve never been spoon-fed. We have to fight for every piece of ground… There’s light at the end of the tunnel; I just don’t like the length of the tunnel.

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By on January 28, 2010

The ongoing kerfluffle over Toyota’s recall of over 2m vehicles for a gas pedal defect which (allegedly) caused unintended acceleration has caught much of the automotive media flat-footed. How could it be, many have wondered, that the automaker most associated in the US market with the concept of quality has slipped so badly? As TTAC’s Steve Lang recently discussed, Toyota has been on a decontenting binge since the mid-to-late-1990s, putting profit above the quality obsession that had defined its operations up to that point. As a result, the current generation of decontented Toyotas and accompanying quality issues and recalls can be seen as the culmination of a long-term trend. But why did that transition take place? Though it’s easy to blame greed and mismanagement for the decline in Toyota’s quality, the decline in standards was actually a natural progression of Toyota’s constantly-evolving, efficiency-obsessed production system.

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By on January 7, 2010

The New Beetle of Damocles?

Having lead a life of high adventure in my youth, scaling pinnacles of rocks and ice, I never imagined that I’d meet my end, flat on my back crushed beneath a falling car. I was setting a new land-speed record for butt-shoulder-shuffling on my way out from under the creaking, swaying mass of 1999 Volkswagen New Beetle-shaped steel groaning menacingly above my body. Moments before the VW started moving it was resting firmly on my tried, and until-that-moment trusted ramps and jack-stands. But now I was going to die, life flashing before my eyes, staring swaying death in the face as my wife’s “cute bug” transformed into Damocles’ Sword, or Poe’s Pendulum, my garage floor playing the Pit. The tremor ceased as my head cleared the oil pan, and the Beetle slowed, then stopped making the horrific creaking noises as the jack-stands stopped wobbling. I cleared the bumper and leapt to my feet in a single motion, and relief swept over me like the expected post-quake tidal wave should. “Damn, I’m still alive!… in fact… I’m completely unharmed!” Running into the house I yelled at the family: ‘Did you guys feel that?!” … only to be met with a non-chalant: “feel what?”

In retrospect the tremor which scared me out from under the car was only a barely-rattle-the-china 3.2 on the Richter Scale, but it drove home an indelible lesson to this DIY mechanic living in a region where three tectonic plates meet: I NEED to get a lift!

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