2017 will be the fifth consecutive year of U.S. year-over-year sales decline for the venerable Toyota Prius.
The core member of the four-pronged Prius lineup — this non-Prime liftback — was once a seemingly unstoppable presence in America. Annual volume shot beyond 100,000 units in 2005 and rose to an all-time high of 181,221 sales in 2007.
But America’s post-recession enjoyment of lower fuel prices and an accompanying turn to SUVs and crossovers (plus a measure of distaste for the current model’s egregious exterior styling) led to a 98,866-unit U.S. sales result in 2016, a 12-year low for the Prius.
2017 will be worse. “We’re going to follow the market,” Toyota Motor Sales USA’s vice president for automotive operations, Bob Carter, told Wards Auto.
What’s that mean? (Read More…)