There must be something about being the world’s most powerful automaker that makes you just, you know, wanna spread some branding around like your showroom is a big slice of bread and your best-loved nameplates are just sweet, sweet chrome jelly. How else can you explain Toyota’s attempt to expand the “Prius” into a three-car lineup, in the same way that General Motors gave us a veritable squadron of Cutlasses in the early ’80s?
The original Prius, now in its fourth and most bizarre-looking iteration yet, is an unmitigated triumph that probably has more millionaire owners than the Bentley Flying Spur, but at the same time is often the car of choice for cost-conscious Midwestern families. The Prius V, on the other hand … well, let’s just say that it isn’t flying off showroom floors. The Prius C has been just as unpopular with buyers while also managing to become the subject of several negative reviews, including a one-out-of-five-star recap from Car and Driver.
“This is the perfect car for the person who doesn’t care about what, exactly, he’s driving,” quoth AutoWeek, but over the past year The Littlest Prius has become quite popular with a section of the American driving population that really cares about what they drive — because it’s how they are making a living.