By on June 11, 2012

It's a tough job. Our author, working his tail off evaluating product on a press junket to South Africa

If you’ve ever had a friend or relative who was both eager and nervous to show off a painting, piece of music or other creative work (“Tell me what you really¬†think. Don’t sugarcoat it.” Who hasn’t heard that one before), then you’ll understand how PR people must feel when they’re tasked with introducing a new vehicle.

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