By on May 16, 2017

#HondaFamilyOdyssey

Ripples on a pond. Waves on the ocean. On the surface, they’re innocuous. But make enough waves and you know’ll you’re either doing the right or wrong thing, taking the right or wrong action, getting the right or wrong result.

In this particular case, the waves were building in the form of private messages and an email from a public relations representative from an OEM. It read:

From: <OEM PR flack>
To: <Mark Stevenson>
Subject: Seriously?

Honda…

That was it.

Even with only two words, the email was a no-brainer. The flack was talking about the Honda Odyssey launch.

Just weeks before that email, some members of TTAC had an at-length discussion on our participation in the event as TTAC’s invite to the program sat unanswered in my inbox.

(Read More…)

By on June 11, 2012

It's a tough job. Our author, working his tail off evaluating product on a press junket to South Africa

If you’ve ever had a friend or relative who was both eager and nervous to show off a painting, piece of music or other creative work (“Tell me what you really think. Don’t sugarcoat it.” Who hasn’t heard that one before), then you’ll understand how PR people must feel when they’re tasked with introducing a new vehicle.

(Read More…)

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