Tag: Premium

By on August 25, 2015


Today’s morbidly interesting victim is a friggin’ Yugo. If you know where this is going, I think there’s little else I could possibly say to encourage you to click the jump.

(Read More…)

By on June 12, 2015

2015 ford mustang ecoboost front side

I’m giddy like a school girl when the Mustang shows up. This is my ride to southern New Jersey for the 24 Hours of Lemons race, and it’s a perfect tool for the job.

I think the new Mustang looks much better in person than pictures. This color combination is love at first sight. Upon closer inspection, it has the coveted Performance Package, and a peek inside reveals its optional Recaro seats and, most importantly, a proper six-speed manual transmission! Yes, the car Gods have smiled upon me.

Yet, the biggest surprise is when I start the engine…

(Read More…)

By on May 29, 2015


The Envoy XUV is one of those unicorns I seem to recognize on the street immediately. As the owner of a Taurus X, I sometimes wonder how my arduous life would change had Ford went ahead with it’s transformer counterpoint to this sub-niche of vehicle. Then I realize, “Probably, I would be scrounging for more weird, rare electric roof trim garnish power regulators at the junkyard.” “Probably not much.”

(Read More…)

By on April 13, 2015


Just the long and short of it. (photo courtesy: chemistryland.com)

TTAC Commentator sastexan writes:


I’ve been driving cars requiring premium fuel (91+ octane). When I bought my Contour SVT in 1998, high test was $0.20 more a gallon (just under a 20% premium over regular). But it was regularly always only $0.20 more. In the past decade or so, I noticed the delta going to $0.30 and even more. The correlation did not seem to be to the price (eg, premium did not seem to track a consistent 15% increase). Rather, the difference appears to be a flat rate.

Question for the best and brightest – what in higher octane fuel makes it more expensive?

What inputs are there and how much more does it cost to manufacture? (Read More…)

By on February 13, 2015

2015 Subaru Outback side

The SUV craze of the 1990s caught Subaru by surprise. The company simply did not have a product that everyone wanted. The North American division of Fuji Heavy Industries had no choice but to play the cards they were dealt.  The engineers looked into the VW Golf Country 4×4 for inspiration, then took a Legacy wagon and lifted it, added some molding, big fog lights with mesh screens, and a roof rack. The marketing people ingeniously called it the Outback and hired the best known Aussie in America, Paul Hogan, to promote it.

The results of this marketing brilliance were sales that exceeded expectations, possibly saving the company. The Outback was such a huge hit Volvo and Audi followed suit and jacked up their own wagons, creating the Cross Country XC and the allroad quattro.  At the 2014 New York International Auto Show, with yours truly in attendance, two models first dressed as vegan organic French-press coffee drinking hipster hikers, and later as that blissfully ignorant well-dressed couple that every thirty year old yuppie think they will always be, unveiled the fifth generation of the Outback.

(Read More…)

By on October 6, 2014


The long-awaited return of Peugeot Citroen to North America could be in the form of their new premium DS brand, but don’t get your hopes up just yet.

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By on May 7, 2014



One of the frequent themes discussed on TTAC is the rising inequality of the mainstream car market in Europe. Since the Great Financial Crisis, Europe’s auto market has not only undergone a severe contraction in terms of volume, but also a radical shift in its composition.

(Read More…)

By on October 31, 2012

“Take BMW. In the near term, they will have nine entries in the compact segment. This is basically our heartland,” he told me on the sidelines of the Paris auto show. “With the brand reputation they have, you start to have a massive problem.”

-Gunnar Herrmann, Ford of Europe’s Vice President of Quality

(Read More…)

By on June 3, 2010

Ah, segment analysis. Each automaker has its own product strategy, and none of them are designed to make apples-to-apples comparisons easy. So we’ve lumped large family sedans from automakers with a mass-market sedan positioned above their mainline D-segment sedan (Impala, Azera, Avalon, Taurus) in with entry-premium FWD cars like the ES350 and Buick LaCrosse. Since we’re comparing a nebulous segment anyway, we threw in the entire sales performances from entry-premium brands like Volvo, Saab and Acura. Not a perfect comparison in many ways (Impala would be better compared to the D-segment sedans below, for starters), but then we’re not charging you a damn consulting fee, are we?

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