By on May 9, 2012

Scion has had a sordid past. Originally, Scion was Toyota’s solution to a lack of 18-25 year old shoppers. Over the past 9 years however Scion has lost their way and lost their youth. Their median buyer just turned 42. The tC coupe, which started out as a car for college kids, now has a median buyer of around 30. Scion claims the FR-S is a halo car – to me, that means the FR-S will be bought by older drivers (who can actually afford it), attracting younger buyers to their showrooms. Despite being out of the target demographic, Scion flew me to Vegas to sample the FR-S’s sexy lines to find out.

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Recent Comments

  • bd2: Eh, how’s that any worse than S Class owners being “visually-aped” by cheap C Class lessees?...
  • ToddAtlasF1: What ajla said. I think the ones that don’t have prominent clattering noises suppress them with...
  • bd2: The SC has already been greenlit. This would be in addition to the SC (for a totally different type of buyer).
  • bd2: The Santa Cruz has already been greenlit. Just won’t be coming to the Australian market (tho, that could...
  • bd2: Which should be reversed in the US with the additional crossovers, the Santa Cruz, etc. Aside from China (which...

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