The person ultimately responsible for choosing colors for BMW cars, Sandy McGill, the other day attributed today’s popularity of white cars to the influence of Apple on consumers and designers.
Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable.
McGill’s claims at first glance seem to be backed up by DuPont’s annual Color Popularity Report for 2011 that shows that 22% of new cars sold in the world were white, tied with silver. However, if you look at the historical data, white and lighter colors have been increasing in popularity for decades, long before Apple embraced white as their primary (no pun intended) design color.
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danio3834 - I agree. I don’t like the idea that GM (or any other company) destroyed a city by closing a plant. It implies that that company somehow owed...
bachewy - How does a car jacknife? I know the term is used when a tractor trailer tries to wrap around itself.
schmitt trigger - Looks similar to the “accident” suffered by one Iranian Nuclear scientist. The other...
ash78 - I was just watching some older Top Gear episodes on Netflix (Series 2-5 were much more entertaining and informative than the current crop, but I digress) and...
Stumpaster - Active couple buys condoms. This pregnant bee look-a-like is going to attract the same people as the first xB and the Element – older folks who appreciate...
schmitt trigger - Worse pollution than Beijing? WOW! But Automobiles are not the ONLY culprit…Chinese utilities and industry burns a lot of coal. And as a...
bball40dtw - I agree. There is plenty of blame to go around. It just seems so crazy how much money they threw into the factories in Flint and Lansing even in...
28-Cars-Later - Payback’s a bitch.
28-Cars-Later - The first pic looks alot like Benny’s Taxi. some ADM goodness for us all: http://www.youtube DOT com/watch?v=sGQ4XEVp6uI
schmitt trigger - Famous last words: “What is good for General Motors, is good for America” Or was it the other way around?