In 1981 the CART/PPG Indy Car series was in its third year. Formed in 1979 by racing teams who had split from the previous sanctioning body, USAC, over how races were promoted, the way that television contracts were handled and what they believed to be the small size of the winners’ purses, the ‘81 PPG Indy Car World Series had 11 races on the schedule and featured drivers like Rick Mears, Johnny Rutherford and Mario Andretti. In time the series would go on to become the sole sanctioning body for all of Indy Car racing, but in 1981 the series was still in its infancy and, despite having Indy Car as a part of it name, did not even include the Indianapolis 500 among its officially sanctioned events. (Read More…)
The person ultimately responsible for choosing colors for BMW cars, Sandy McGill, the other day attributed today’s popularity of white cars to the influence of Apple on consumers and designers.
Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable.
McGill’s claims at first glance seem to be backed up by DuPont’s annual Color Popularity Report for 2011 that shows that 22% of new cars sold in the world were white, tied with silver. However, if you look at the historical data, white and lighter colors have been increasing in popularity for decades, long before Apple embraced white as their primary (no pun intended) design color.