Over a year after the last domestic car dealership left San Francisco, Ford is hoping to gain a foothold in the Bay Area again with a series of “pop-up” showrooms.
“Pop-up” shops are short-term retail spaces located in trendy areas – often times, the temporary nature of the store is also a way to have some presence in an area where a long-term rental agreement would be too expensive. And in a market like San Fransico, where rents are sky high and local consumers are firmly in the “import camp”, a pop-up showroom might not be such a bad idea.
Posted in Marketing, New Cars, News Blog, Sales, Toyota
Tagged as american cars, dealer, Ford, pop-up shop, Sales, San Francisco
Tagged as american cars, dealer, Ford, pop-up shop, Sales, San Francisco
Recent Comments
Doug DeMuro - Jeez – if you find that photo I’d love love love to see it. Here’s another fun fact (and yours were very welcome, although I...
Secret Hi5 - Whatever Ford is doing seems to be working. My wife, a fan of German lux-mobiles, has been talking about how nice the new MKZ looks and dropping hints like “I...
Lampredi - Perhaps not everyone has picked up the Ingolstadt marketing machine’s message about Audi’s...
alainrw - i have some pictures of this exact car somewhere, i was at that yard a couple weeks ago. the geo metro-amino that was by it was also pretty sweet! diamond...
Crabspirits - I read that article when I almost selected one of these Vanilla Ice bikes, a highly modified example, to be the drivetrain donor for my Subaru 360...
corntrollio - If all you want is a reasonably reliable, easily serviceable car, then why not a Buick with a 3800? There are plenty of low-mileage examples available, and...
Fordson - A wonderful piece of writing – this made my day. I am not in Chicago, like another commenter here – I am in BUFFALO and would buy you a beer...
Lampredi - So in a way Bob Lutz is the new Victor Muller?
juicy sushi - Didn’t you guys in the U.S. get the Subaru sumo car-wash team? http://m.youtube.com/watch?v=0 EVNDnvnAHs&desktop_uri=%2F watch%3Fv%3D0EVNDnvnAHs
CelticPete - I agree with Bloomberg. Why isn’t looks driving the sales? They don’t seem to drive particularly great – and the Ford...