Tag: pony cars

By on August 11, 2017

2017 Chevrolet Camaro RS - Image: GMThere’s more than one reason the sixth-generation Chevrolet Camaro has failed to live up to the fifth-gen Camaro’s U.S. marketplace success.

First, the drama of the (quite possibly) superior sixth-gen Camaro’s styling is diminished by the fact that it looks so very much like the fifth-gen car. To the casual muscle car buyer — of which there have to be tens of thousands of it’s going to be the high-volume sports car it was — it’s certainly not obvious that this is even an all-new car.

Then there’s the fact that the sixth-gen Camaro also continues the fifth-gen’s visibility trend: there is none. Added to that, GM always intended to sell fewer Camaros to daily rental fleets when the sixth-gen car arrived for the 2016 model year.

In the end, however, it’s always down to money. Not only is the Chevrolet Camaro a costly ticket, but Camaros are also packaged in a way that shrinks appeal at the affordable end of the spectrum.

According to GM’s North American boss Mark Reuss, the company wants to fix that, though it’s not yet clear what the remedy is. (Read More…)

By on August 1, 2017

2018 Ford Mustang GT - Image: FordLike a good neighbor, Ford Mustang is there.

We noticed last week that Ford’s more costly 2018 Ford Mustang GT offers an $895 Active Valve Performance Exhaust option. Only now, however, do we know just what that performance exhaust system entailed.

Sure, it can be loud, but the 2018 Mustang GT’s optional exhaust is more than just a baffle that opens under heavy throttle. Now you can hush your Mustang at the crack of dawn to avoid waking Dan and Mary next door; the pesky neighbors who mow their lawn at 8 a.m. on Saturdays but hate everything about your all-American muscle car. (Read More…)

By on July 26, 2017

2018 Ford Mustang GT rear - Image: FordThe 2018 Ford Mustang GT, freshly facelifted and powered up, will cost you 6 percent more than the 2017 Ford Mustang GT.

The base price for a Ford Mustang EcoBoost falls to $26,085, a $610 drop as Ford eliminates the basic Ford Mustang V6 from the lineup and moves the EcoBoost downmarket to aid affordability. Now with 310 horsepower and 350 lb-ft of torque, the least expensive 2018 Ford Mustang is $400 more than the least expensive 2017 Ford Mustang.

But it’s the 2018 Mustang GT, now priced from $35,995, that’s growing increasingly expensive. A $1,900 jump is nothing to sneeze at, particularly given the speed with which the $40K barrier is now crossed.

Non-Shelby Mustangs can get pricey in a hurry. (Read More…)

By on June 29, 2017

2018 Ford Mustang GT V8 - Image: Ford

Ford Motor Company, in a tremendously public product planning moment, revealed at the beginning of 2017 that the automaker would produce an F-150 Hybrid, Transit plug-in hybrid, and a Mustang Hybrid by 2020.

Then-CEO Mark Fields said at the time, “Ford is committed to being a leader in providing consumers with a broad range of electrified vehicles.” But now that Ford revealed plans for the 2020 Mustang Hybrid, the Blue Oval has a three-year gap in which to talk about a car that doesn’t yet exist.

How to talk about it now, three years prior to launch? Ford Canada is placing promoted ads on Twitter that are endlessly popping up in my feed.

The Mustang Hybrid is not shown. But the future earns a prominent mention. (Read More…)

By on June 14, 2017

2017 Ford Mustang RHD Australia - Image: Ford Australia

Thanks to the appeal of a modern independent rear suspension and the availability of right-hand drive, the sixth-generation Ford Mustang has encountered far greater global appeal than any Mustang before it.

The latest country to take a real liking to the Mustang is Down Under, where Australians are buying more Mustangs than any other Ford save the Ranger.

And it’s a good thing they are. While U.S. sales of Mustang plunged 28 percent in the first five months of 2017, production at Mustang’s Flat Rock, Michigan, assembly plant hasn’t been forced to slow down nearly that much. Through the first-third of 2017, Ford built only 4-percent fewer Mustangs than in the same period last year.

Put another Mustang on the barbie, indeed. (Read More…)

By on May 25, 2017

2016 Ford Mustang GT

The Ford Mustang, a nameplate actually deserving of the word “iconic,” is no less vulnerable to the whims of the market than any other model. As domestic light vehicle demand in North America cools off, so have Mustang sales.

Fortunately for Ford, the automaker took it upon itself to fling Mustangs to every corner of the world for its most recent generation, and buyers in 140 countries are now able to take delivery of the original pony car. That volume, while not America-like, has bolstered sales. (Read More…)

By on May 2, 2017

2014 Ford Mustang GT500

Ever since the Ford Mustang Shelby GT500 disappeared after 2014, taking the pony car horsepower crown with it, the other members of the Detroit Three were only too happy to relegate the Blue Oval to third place.

While the GT350 has performed yeoman’s duty satisfying Mustang fans — minus a cooling omission and some spectacular fires — buyers with a need for speed can now hit up a Chevrolet dealer for a 650-horsepower Camaro ZL1, or perhaps wander over to the Dodge retailer for a 707 hp Challenger Hellcat. You just know Ford wants to hit back.

According to new spy photos, Mustang aficionados could soon have their horsepower prayers answered. (Read More…)

By on February 3, 2017

2017 Ford Mustang blue - Image: Ford

Across much of the United States, January is not the season for pony car purchases.

In fact, January is not the season for big automotive purchases in general.

Auto sales are at their lowest point in January. The rush to buy and lease vehicles in December, when spending comes naturally and time away from the office is easy to come by, is over. The weather typically takes a turn. Wallets are not flush.

Last month, U.S. auto sales dropped 2 percent from January 2016 levels. Blame a 13-percent passenger car downturn.

But the Ford Mustang, Chevrolet Camaro, and Dodge Challenger all tanked at a substantially worse rate than the market at large, following up a disappointing 2016 with January results that had better not set the stage for 2017. (Read More…)

By on December 6, 2016

2017 Chevrolet Camaro V6 V8 1LE - Image: General Motors

Well, that was short-lived. After somewhat positive, very incentive-fueled results for the Chevrolet Camaro in September and October, November’s numbers told a very different story.

General Motors’ underwhelming launch of the sixth-generation Chevrolet Camaro produced significantly fewer sales in 2016 than the old Camaro managed in its final year. Camaro sales through the first eight months of 2016 were down 15 percent, year-over-year. But GM then threw down the incentive gauntlet in September with massive discounts, intending to clear an inventory glut.

It worked. Sort of. The Chevrolet Camaro outsold the Ford Mustang in September — and again in October — but inventory levels scarcely decreased. Autumn simply isn’t the time to sell large numbers of pony cars, even if the Camaro attracted more buyers thanks to average discounts of $4,700 per car.

Regardless, that two-month Camaro win streak turned out to be a two-month blip. General Motors scaled back Camaro incentives in November 2016. Consequently, Camaro volume declined, the Camaro was once again handily outsold by the Ford Mustang, and there are now 177 days of Camaro supply across America. (Read More…)

By on November 7, 2016

2016 Chevrolet Camaro white

Updated with additional October incentive numbers.

In theory, 2016 should have been the Chevrolet Camaro’s year. Although it’s not over, we already know it won’t be the Camaro’s year.

But the Chevrolet Camaro is making headway as 2016 comes to a close. October was the second consecutive month in which the Camaro outsold the Mustang.

(Read More…)

By on October 13, 2016

2017 Chevrolet Camaro 1LT

Updated with comment from GM.

General Motors is adding a new 1LS base trim to the already on-sale 2017 Chevrolet Camaro to ensure more direct comparisons with the less expensive and more popular Ford Mustang.

The Chevrolet Camaro, powered by a huge incentive increase, narrowly outsold the Mustang in the United States this September. Prior to last month, the Mustang had been in the top spot since 2015, when Ford put an end to five consecutive years of Camaro sales leadership. Ford’s pony car has outsold the Camaro by a vast 32,723-unit margin through the first nine months of 2016. (Read More…)

By on October 5, 2016

Camaro Cash on hood

The narrow victory scored by the Chevrolet Camaro in America’s pony car sales race in September 2016 was the result of General Motors finally pricing the Camaro in line with the Ford Mustang.

But General Motors still has more than four months of Camaro supply as dealers approach a much slower buying season for sports cars in general; as the auto industry at large shows signs of a gradual and modest slowdown.

Year-over-year, U.S. sales of the Chevrolet Camaro jumped 25 percent in September 2016. Compared with August, month-to-month volume rose 17 percent. To produce such gains, GM had to triple the average price cut on Camaros.  (Read More…)

By on October 4, 2016

2016 Chevrolet Camaro SS

In September 2016, for the first time since October 2014, the Chevrolet Camaro outsold the Ford Mustang in the United States.

Year-over-year, Chevrolet Camaro sales jumped 25 percent to a five-year September high of 6,577.

With the worst Ford Mustang decline since (not coincidentally) October 2014, the Blue Oval’s pony car saw its share of the three-car Detroit pony/muscle car sector fall by 15 points to 34 percent.

Thus, the Camaro wins. Over the span of one month. By a small margin.  (Read More…)

By on September 12, 2016

2017 Chevrolet Camaro

In response to disappointing sales of the new-for-2016 Chevrolet Camaro, General Motors revealed last week that it will cut prices of the 2017 model.

Although there are plenty of 2017 Camaros already available — all of which will benefit from the newly lowered price — the issue facing GM’s U.S. dealers now pertains to the number of 2016 Camaros on dealer lots. Of the roughly 27,000 Chevrolet Camaros in stock at dealers across America, according to Cars.com, 40 percent are MY2016s, the appeal for which decreases rapidly as more MY2017s become available.

This ballooning Camaro inventory, a 139-day supply heading into September 2016, was caused by a sharp decrease in Camaro demand with the launch of the all-new sixth-generation model, a subject we’ve explored frequently in the past. Through the first eight months of 2016, U.S. sales of the Chevrolet Camaro are down 15 percent.

But sales of the Camaro’s chief rival, the wildly more popular Ford Mustang, are falling, as well. Dodge Challenger sales are sliding, too. (Read More…)

By on August 22, 2016

2016 Chevrolet Camaro SS yellow“Do you want to get in and out of your car easily and do you want to be able to back out of a tight parking spot?” Ford Mustang buyer and former Chevrolet Camaro shopper John Oglesby wrote to Car And Driver for its September 2016 issue. “If so, you need the Mustang.”

John Oglesby is truly representative of the market as a whole. After holding its position as the top dog in the segment for five years, the Chevrolet Camaro predictably lost its title to the Ford Mustang in 2015, the year of an all-new Mustang; the last year for the now-departed fifth-generation Chevrolet Camaro.

2016 hosted the launch of an all-new Chevrolet Camaro, but a return to sales leadership wasn’t in the cards. Not at any point since the nameplate’s 2009 return has the Camaro sold so poorly. Year-over-year, U.S. Camaro volume is down 15 percent compared with 2015, the Camaro’s previous worst year since returning. (Read More…)

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