Tag: Polestar

By on October 18, 2017

2020 Polestar 1 profile - Image: PolestarBy nature, we’re skeptics. It’s in the job description.

Thus, while it’s hard not to fall in love with the idea of Volvo’s new 2020 Polestar 1 offspring — I mean, just look at it — we also know how hard it is to kickstart a new luxury brand, regardless of whether Polestar wants to sit far outside the luxury mainstream or right at the heart of the matter. We can’t help but wonder whether the Polestar 1 is not representative of the ideal luxury brand launch.

As doubters, as pessimists, as cynics, as preternatural killjoys, as wary realists, we have questions about this new upstart premium automotive entity. Many questions. (Read More…)

By on October 17, 2017

Polestar 1, Image: Polestar

There’s something missing from the efficiently named Polestar 1, the first production vehicle unveiled by the world’s newest car brand: a Volvo badge.

Anyone who’s ever seen Volvo’s 2013 Concept Coupe will surely recognize the similarities between the two vehicles, but the slinky personal luxury coupe seen here is the one you’ll actually see plying a roadway near you, if you’re so lucky. Polestar, once a performance arm of Volvo Cars but now its own standalone subsidiary, plans a range of high-end electrified performance vehicles, of which the Polestar 1 is merely the first.

Packing a 600-horsepower plug-in hybrid powertrain and a body to die for, the 2+2 grand tourer makes great use of its sister division’s architecture, all paid for by corporate overlord Geely. The obvious similarities to the Volvo S90 isn’t an accident, as a bespoke version of that model’s platform lurks beneath its curvaceous flanks. However, that isn’t to say the Polestar 1 is just a Volvo in disguise. (Read More…)

By on September 26, 2017

pol01009

Polestar said goodbye to Volvo Cars over the internet this week. While we like what Polestar does, the social media posting is a slightly sanctimonious. The brand will undoubtedly continue to use Volvo cars as a base for all of its upcoming builds and persist under the same corporate umbrella. It would be a bit like AMG wishing Mercedes-Benz a fond farewell in 2005 and then continuing to use its vehicles.

They’re technically separate entities but both AMG and Polestar exist as a result of the core brand and operate under the watchful eye of a much larger company — Daimler for AMG and Geely for Polestar. The only difference is that the Swedish performance arm is, like Volvo, focusing on electrification for added power while the Germans continue with rip-roaring internal combustion powerplants without even a hint of EV adoption.

Just kidding. Mercedes-AMG’s director of vehicle development, Drummond Jacoy, already confirmed the brand has to “reinvent” itself when it comes to electric cars, promising mild-hybrid applications last Janurary(Read More…)

By on August 29, 2017

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Volvo Canada flew me and other automotive journalists to Denver, Colorado to drive the all new 2018 Volvo XC60. The XC60 is Volvo’s latest participation to the current compact luxury crossover boom, one in which it aims at upping its current market share from 3.9 percent to seven.

Full disclosure: Volvo wanted us to drive the XC60, so they flew us to Denver to do so.

It comes as no surprise that the XC60’s crosshairs are aimed directly at established German rivals such as the Audi Q5, BMW X3, and Mercedes-Benz GLC. Except, this Volvo has a special weapon up its sleeve: a 400-hp, plug-in hybrid T8 version. During my drive throughout the picturesque Colorado countryside, I had the opportunity to get plenty of seat time between both T8 and T6 versions, which not only differentiate themselves by their claimed power figures and efficiency, but also by their entirely different driving dynamics. (Read More…)

By on July 13, 2017

2018 Volvo XC60, Image: Volvo Cars

Not only is Volvo updating its aged XC60 crossover for the 2018 model year, it’s also turning up the heat. The handsome next-generation model will gain a Polestar-tuned T8 variant, Volvo’s performance arm has announced, meaning XC60 buyers will have a fourth output choice to select from this fall.

As you’ll recall, Polestar isn’t just a specialty house tasked with tuning Volvo products anymore. The Swedish automaker recently spun off Polestar into its own brand, with the tuning division rebranded as Polestar Engineered. It’s the latter entity that’s tasked with massaging 421 horsepower out of the top-flight hybrid version of the XC60.

However, now that Polestar is in the business of building its own standalone models, crossovers and sedans just won’t cut it. For its first Polestar-badged model, the new automaker wants a big, fast coupe. (Read More…)

By on June 21, 2017

Polestar logo, Image: Volvo Cars

Think of it as a green brand known for producing some very blue cars. Polestar, Volvo’s performance wing, will be spun off into an electrified automaker under a new plan from the Swedish car manufacturer.

Expected to do battle with the likes of Tesla and BMW’s i sub-brand, future Polestars — like their gasoline-powered predecessors — will stake out space in the performance arena, only this time in a different niche. (Read More…)

By on June 12, 2017

Volvo S60 and V60 Polestar

Despite being Volvo Cars’ official performance arm since 2015, Polestar has always felt like a separate entity. Its current offerings for the North American market are limited to amped up versions of the S60 and V60 — distinctive in personality and produced in extremely limited quantities. However, Volvo’s parent company Geely wants to make a change, converting Polestar into its own global performance brand focusing on, get this, electric cars.

Apparently, Geely wants Polestar’s future role to mimic Mercedes’ AMG by having it continue to produce modified Volvos while also honing in on exclusive models singularly fixated on performance. However, if many of those are intended to be EVs, questions must be raised as to how things might change at Volvo.  (Read More…)

By on March 22, 2017

LFA airborne. Picture courtesy Team Gazoo

Stereotyping is something we all do, for better or worse. It’s in the normative for people to establish an immediate set of parameters around a person, place, or thing (so, nouns) without a second thought. The human brain is comfortable within these predetermined expectations. Similarly, consumers have expectations and stereotypes of brands. X/Y/Z brand are expected to offer a particular style, model, or paint color — and many brands exist in these stereotypes entirely without any joie de vivre, or whatever French phrases people throw out to sound intellectual.

But today I want to know what cars stand out within their brand. Which models past or present threw the marque’s guideline book out the window to become par excellence? (Ugh.)

(Read More…)

By on April 1, 2016

Volvo S60 V60 Polestars

Volvo set a corporate high-water mark for speed today by launching two new Polestar models, each with enough power to make a tenured Vermont professor blush.

Dropping two cylinders while gaining 22 horsepower, the upgraded S60 and V60 Polestars are part of Volvo’s effort to boost the visibility of its performance division.

The 2.0-liter Drive-E four-cylinder in the S60 and V60 Polestar (replacing the previous blown straight six) was worked over by Polestar engineers to make 367 horsepower and 347 pounds-feet of torque. The mill, which makes 240 horsepower in T5 models, gains muscle from a supercharger, larger turbocharger and air intake, and a higher-capacity fuel pump.

(Read More…)

By on March 29, 2016

2015 Volkswagen e-Golf

If you didn’t think an electric car could stall, Volkswagen has a Golf-sized dose of reality for you.

That, Jeep’s Compass/Patriot successor wants to woo south of the Equator, General Motors gets some good legal news, there’s money in them there charging stations, and Volvo gets a PR boost … after the break!

(Read More…)

By on March 7, 2016

North Korea (Image: CC BY-SA 3.0, Wikimedia)

New U.S. sanctions might spell the end of the glorious, glorious era of North Korean vehicle production.

That, Suzuki asks for its winnings and staggers home, automakers are being slowed down by the EPA (and it’s all Volkswagen’s fault), Audi still loves diesels (and so do you, America!), and Volvo tries to spice up its life … after the break!

(Read More…)

By on September 16, 2015

Polestar

This one we should have seen in the cards already: Last month, Volvo announced that it purchased Volvo tuner Polestar to bring in-house and churning out more models for eager hands.

Last year, Volvo announced it had developed a triple-turbo, 2-liter four that could produce 450 horsepower.

It’s entirely likely, TTAC has learned, that the two will meet in a Polestar-branded XC90.

Details about the car were few and far between, but the engine combination and newly branded vehicle would up the ante on what Volvo powertrain chief told Auto Express earlier this year.

Instead of slotting between the 316-horsepower XC90 T6 and the 400-horsepower hybrid T8, the Polestar version would offer the 450-horsepower variant, with a 48-volt supercharger boosting twin turbochargers on the craziest family crossover.

(Read More…)

By on July 19, 2015

Volvo S60 and V60 Polestar, model year 2016

After the sale of Polestar to Volvo, the Swedish automaker is cranking up output and bringing more than double the number of high-performance sedans and wagons to the U.S. for 2016.

Also, there will be more wagons than sedans wearing Polestar badging this time around, as Volvo states 60 percent of the 265 total Polestar units will be V60 models.

(Read More…)

By on July 14, 2015

Polestar STCC

The fraternity of automotive journalism was atwitter when blue Polestar Volvos arrived at the Chicago auto show last year. While the cars delivered increased performance and looks to match, Polestar also gave the high-performance Swedish offerings credibility with racing programs in Scandinavia (STCC) and Australia (V8 Supercars).

It’s no secret, though, that Volvo’s marketing head, Alain Visser, sees no future for the brand in motorsport. Purchasing Polestar might be the Swedish manufacturer’s way of ending at least one of its racing contracts while still holding on to the blue-hot Polestar brand.

Speaking with Swedish media late last year, Visser plainly stated, “Motorsport does not conform with our brand, where we stand for smaller engines and safety. We are therefore pulling out of STCC, for example, as soon as the contracts permits.”

(Read More…)

By on July 14, 2015

Volvo-V60-S60-Polestar-Models-03

Volvo has purchased Swedish high-performance tuner Polestar, the automaker announced Tuesday. The company will own and operate Polestar as an in-house performance division much like Ford’s SVT division or Subaru’s STI group (anything other than another Mercedes-AMG or BMW M Division reference).

You could be forgiven for thinking Volvo owned Polestar already — the Swedish automaker already exclusively contracted with the Swedish tuner in 2013 to produce the V60 and S60 Polestar editions and the two have worked together since the 1990s.

Volvo said in the medium-term it would double output of Polestar branded cars — which could mean more than 80 sedans and 40 wagons a year coming to the United States.

(Read More…)

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