How do you help move the Cadillac ELR? Simple: drop the price down to one that the market will bear.
Tag: plug-in hybrid
The Opel Ampera, an Opel-badged Chevrolet Volt, will be killed off in Europe due to slow sales.
Volvo’s newest SUV, the 2015 XC90, will have a wide range of powertrain options, including a a twin-charged 4-cylinder engine making 400 horsepower, with fewer CO2 emissions than a Toyota Prius.
Joining the Volkswagen GTI and GTD is the new Golf GTE, a performance plug-in hybrid that puts down as much power as a GTI. According to AutoExpress, a prototype they drove last year hit 62 mph in 7.6 seconds while emitting 60 percent less CO2 than a Toyota Prius. Power comes from a 1.4L TSI 4-cylinder engine making 148 horsepower, mated to a 108 horsepower electric motor.
Pricing for the Cadillac ELR has been announced, and the swoopy Caddy coupe with the Voltec powertrain has been stickered at an astonishing $75,995, not including the $7,500 federal tax credit as well as other incentives.
One can make the argument that there will be a market for a premium plug-in that wealthy buyers can write off as an expense in one form another, personally, I think GM is out of their mind.
The Chevrolet Volt may be the most maligned and least understood car on the market. After a week of strange questions and bipolar reactions to GM’s plug-in hybrid, I came to a conclusion. GM’s marketing of the Volt stinks. By calling the Volt an “Electric Vehicle (EV) with a range extender,” a huge segment of the population can’t get past “Electric” and immediately cross the Volt off their list. There is also [strangely] a segment of the population that says, “that’s great but I want a hybrid.” Guess what? The Volt is a hybrid.
In 2005, ABC News Polls claimed the average daily commute in America was 16 miles, a number borne out in our own Facebook poll. If you have a commute like that and want an EV for commuting and a hybrid for road tripping, you’re the target demographic for a plug-in hybrid. Since I’m not a trust fund baby, and neither are most of TTAC’s readers, I’m going to forget about the Karma while we dive deep into Ford’s first (and interestingly spelled) Energi.
Swedish clothing store H&M offers a generous 30-day return policy that urges customers to Buy It Now, Return It Later. Looks like Vauxhall will be following suit.
GM’s Detroit-Hamtramck plant will get a $35 million investment to build the Cadillac ELR, a luxury coupe that uses the Chevrolet Volt’s gasoline-electric drivetrain.