Pickup truck sales increased 10% in the United States in October, an 18,590-unit jump in a market which grew 6%. Besides drawing attention to the, “The people buy trucks because the fuel is cheap,” argument, which is not at all completely false nor entirely true, the 10% increase drew our attention to the massive figures generated by the biggest nameplates and their expansive product ranges.
We’ve covered truck sales already this month, so rather than taking another deep dive into October’s specifics, consider instead the percentage of America’s growing auto market that belonged to the pickup truck category last month: 15.8%.
That’s not a small number. Indeed, it’s a significantly larger number than the one achieved by the category through the first ten months of 2014: 13.8%. For perspective, however, think back one decade. In 2004, 19% of the new vehicles sold in America were pickup trucks. (Read More…)