I’ve never cared for the phrase “as American as apple pie” as apple pie is far from an American invention. Instead, we should say as “American as the pickup truck.” In 1925 Ford crafted the “Ford Model T Runabout with Pickup Body” and America’s love affair began. The Chevrolet Silverado, and its mechanical twin the GMC Sierra, may not be the best-selling vehicle in America (that award goes to the aging Ford F-150) but the Chevy alone has outsold the Toyota Camry by 55,000 units this year. Toss in the Sierra and there are more GM trucks sold on our shores in a year than all the Volkswagen, Audi and Porsche products put together. The high sales number and high profit margins explain the intense Ford vs Chevy vs RAM rivalry. With a new RAM in 2013 and a light refresh only a year later, GM is firing back with an all-new Silverado and Sierra. Does Chevy’s new half-ton have what it takes to be king of the hill?
Tag: Pickup Truck
TTAC has a new project car and it’s a beauty. Thanks to my dad who volunteered to drive from Austin to San Jose, I’m now the proud second owner of a 2000 Jeep Grand Cherokee Limited with 151,500 miles on the clock. If you’ve been following us on Facebook, then you might have guessed this project would involve a Jeep, but up till now I have kept the depth of the planned Jeep perversion secret. What I’ll be attempting over the next few months might be the dumbest thing I’ve ever done: converting a perfectly good unibody SUV into a “pickup.” Say what?
Nothing is more American than the pickup truck. If the stars and stripes thing ever gets old, they will probably get replaced by a RAM / GM / Ford montage. The other thing that’s quintessentially American is an arms race. No, I’m not talking military hardware, I’m talking about the eternal RAM vs Chevy/GMC vs Ford tuck wars. Who has the best frame? Who has the best engine? Who can haul the most? Be prepared to draw your weapons and click past the jump. Chrysler sent me a 2013 RAM 3500 for a week and then invited me to taste test the refreshed 2014 model for a day.
The most important year for the American pickup truck might have been 1996. Although the tenth generation Ford F-Series would debut that same year, the biggest development for the segment had nothing to do with trucks. It was the death of the General Motors B-Body sedan.
Step 1. Put on Fanfare for the Common Man.
Step 2. Light a hand-rolled cigarette. Take a deep drag.
Step 3. Begin reading aloud with as low and gravelly a voice as you can muster.
Your script: Pickup trucks are America. In the vast expanses that make up this country, they feel completely comfortable with their bulk. These are the broad-shouldered blue-collar working class of the vehicular world. Just like the people that drive them, these trucks are alternately unembellished hard workers or rhinestone cowboys. They give of their bodies and brawn to get.work.done. At every disaster, you’ll find trucks. Construction sites, too.
We don’t just love pickup trucks in America, we practically worship them. The half ton pickup truck is an American icon embedded into our music, our entertainment and almost the core of our culture. If you haven’t owned or wanted to own a pickup truck, you’re probably a communist infiltrating American society and should be stopped. Despite inroads from the Japanese competition, the full-size truck market is a solidly American segment that isn’t just led by the big three, it’s dominated by them. In August, RAM took third place with 33,009 pickups sold in the US of A, more than three times the number four player: this week’s Toyota Tundra. Why is this gap so large when Toyota crushes the big three in so many other segments? Let’s explore that while we look at Toyota’s refreshed 2014 Tundra.
Nissan’s next-generation Titan has now been confirmed for a 5.0L twin-turbocharged diesel V8. Exact power figures have yet to be released but the Indiana-built powertrain should put out over 300 horsepower and over 500 lb-ft of torque. While the Ram 1500 is the first half-ton pickup to offer a diesel engine, it comes in the form of a 3.0L V6.
Sources tell us that Nissan and Cummins will make a joint announcement Tuesday regarding a diesel engine for the next-generation Titan. Our sources suggest the powertrain could be either a Chinese-made 4-cylinder engine or alternately a 5.0L V8. Currently, Ram is the only truck maker to offer a Cummins powertrain. Nissan recently hired Fred Diaz, Ram’s former CEO, to head up Nissan Division’s day-to-day operations.
TTAC readers looking to debate the “mid-size vs. full-size” truck matter have more fodder now that GM has unveiled a teaser photo of their new mid-size trucks.
The compact pickup is an endangered species in North America, but the reasons for its demise depend on which camp you ask. Its proponents will tell you that CAFE, the chicken tax and marketing campaigns have all conspired to kill off small trucks. Detractors claim that the new generation of full-size trucks are just as fuel-efficient and affordable, while in many cases being more refined.
I really like pickups, but haven’t had a lot of seat time in them. Hell, it wasn’t that long ago that I mistakenly called the new Ram 1500 a “quarter ton” pickup, with some members of the B&B responding in a manner that made Kohmeni’s fatwa against Salman Rushdie look measured and calm. In keeping with our new mandate to expand TTAC’s rental review program, I decided to work out my Zipcar membership when I needed to haul two sets of R-Compound tires and wheels to the tire shop. And it just so happened that I ended up with what could actually be called a quarter-ton pickup.