The Truth About Cars » pent-up http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sat, 26 Jul 2014 01:30:09 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » pent-up http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Pent-Up Demand AWOL: Less Than 13 Million Sales Expected For This Year http://www.thetruthaboutcars.com/2011/09/pent-up-demand-awol-less-than-13-million-sales-expected-for-this-year/ http://www.thetruthaboutcars.com/2011/09/pent-up-demand-awol-less-than-13-million-sales-expected-for-this-year/#comments Sun, 11 Sep 2011 13:00:40 +0000 http://www.thetruthaboutcars.com/?p=410866

U.S. auto sales will probably come in lower than 13 million this year, Ford’s CFO  Lewis Booth told Bloomberg. That’s below the low end of Ford’s estimate.

According to Bloomberg, “Ford had forecast industry wide 2011 sales of 13 million to 13.5 million vehicles, including medium- and heavy-duty trucks, in its home market.” Booth is not alone with his prediction that we will see less than that. Analysts are cutting their forecasts. Last month, the average estimate of 18 analysts surveyed by Bloomberg was 12.7 million.

As for the fabled pent-up demand, it seems to be in hiding.

“We see signs of pent-up demand,” Booth said at a UBS conference in London. “What it’s going to take for that pent-up demand to emerge is some confidence in what the future will look like.” Ford anticipated a modest U.S. recovery, “but we didn’t expect it to be quite as slow as it’s been.”

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