#passport

Sitting as Honda’s entrant into the brutally competitive midsize two-row crossover game, the Passport walks a decent line between the smaller CR-V and three-row Pilot. For 2024, its prices creep slightly northward – except for one trim which will force customers to open their wallets just a little bit further.

A handful of Honda models, and one from Acura, are under recall over a defect that could limit braking functionality. Impacted vehicles include the 2020-2021 Honda Civic, 2021-2023 Honda Passport, 2021-2022 Honda Pilot, 2020-2023 Honda Ridgeline, and 2020 Acura MDX. 

We started our coverage of GM’s Eighties and Nineties branding adventures last week, with the short-lived experiment that was Passport. The dealership network was an amalgamation of GM-owned or influenced brands from Japan, Sweden, and in the case of the Passport Optima, South Korea. Passport lasted from 1987 through 1991 before GM changed directions. In addition to axing an unsuccessful sales channel, Geo and Saturn cars had arrived during Passport’s tenure and made things more complicated. Let’s learn some more about GM’s Canadian dealership networks.

In the Eighties and Nineties, General Motors of Canada decided to try new distribution strategies for its imported cars. Like in the recent Dodge Colt series, General Motors had its own captive import cars and trucks that were manufactured by other brands. But because of dealership arrangements in Canada, GM took things a step further than Chrysler and established a separate distribution network for its imported wares. The efforts lead to the thrilling Passport and Asüna brands for the Canadian market. First up, Passport.

If you’re looking to get behind the wheel of Honda’s entrant in the two-row midsize crossover segment, be prepared to open your wallet a bit further than last year. A first blush, it might appear as if Honda jacked prices skyward by five grand but the reality is actually a lot simpler – they simply binned the base model.

Yesterday I ripped Honda a bit for producing a 2022 Honda Passport TrailSport that seems light on actual off-road chops.

Some time afterward, I received press materials about a Passport TrailSport project vehicle that is supposed to actually preview the TrailSport’s future off-road abilities.

We wrote recently about Honda’s new TrailSport trim. I theorized it would first go to Ridgeline and perhaps be a competitor for other brand’s off-road truck trims (Chevy’s ZR, Ford’s FX4, etc) and then perhaps go to Passport as a trim with some light off-roading features.

Turns out “light” is an overstatement.

Honda’s Ridgeline pickup is a really good truck.

It also has a bias towards on-road performance, unibody construction, and a reputation for being a truck for urban and suburban use.

In other words, it’s not rugged enough, despite a recent makeover that made the styling more macho.

Just like the updated Ridgeline pickup we reported last week, the rest of the Honda brand is going more macho as well. The company’s former spokesperson has been replaced in favor of WWE fan favorite wrestler John Cena.

For those who don’t know, my day job isn’t in the automotive industry. Rather, I’m in sales – I represent various product lines in an industrial setting, and I talk to countless small business owners and technicians who look to me to help get their job done.

I’d like to think that the better part of two decades in sales has inoculated me to obvious marketingspeak – I can see through the jargon and bullshit most of the time, as I’m usually the one distilling the bullshit for my clients. It carries over outside the office, of course, so I was skeptical when presented with Honda’s tagline for this two-row crossover: “Passport To Adventure.” Surely the 2019 Honda Passport isn’t an overlanding rig meant to tackle the worst terrain the world can offer. That said, some of Ohio’s roads must be some of the worst terrain to be called “paved” in the western world.

Every commute is an adventure.

Throughout the 1980s, and into the middle of the nineties, Honda reassured themselves that the sports utility vehicle craze was just a fad. The company spent years refusing to develop their own SUVs of any caliber, and instead turned to other companies (eventually) to fill gaps in the model lineup.

Honda did rebadging work to various extents, and then sold the borrowed SUVs around the world. Today’s Rare Ride is one such offering, though it’s more obscure then all of its stablemates down at Honda Rebadge Corral. Let’s check out a Honda Crossroad, from 1993.

There always seems to be room for one more at the SUV and crossover table, regardless of marque. Witness mighty Mercedes-Benz, a company filling every niche and crevasse in its lineup with an ever-expanding portfolio of high-riding wagons. When the late Alfred Sloan posited a vehicle for every purse and purpose, this is hardly what the man had in mind.

It is where we are, however, and automakers are only too glad to serve up an ever wider buffet of all-wheel drive options. Honda, for its part, has been surprisingly recalcitrant in the SUV onslaught, soldiering on for years with simply the CR-V and Pilot. It took a relative age for the HR-V to appear and, along the way, the offbeat Accord Crosstour came and went.

That “H” badge carries a lot of weight, so you knew Soichiro’s Dream was eventually going to produce a two-row SUV with off-road pretensions and a lot of familiar Honda feel. Given all this, one thing is certain: the 2019 Honda Passport is going find buyers. A lot of them.

Yeah, I know. It’s a crossover. Most of the B&B would prefer I write about some hawt hatch or a 1993 Ford Ranger but the reality is this: more consumers than ever before are signing a note on vehicles such as this Passport, making them worthy of our attention. Hey, at least this one doesn’t have a CVT.

Designed as a foil to the likes of the Ford Edge and Nissan Murano, the two-row Honda Passport not only revives a name but jumps onto a very profitable bandwagon. With the same powertrain throughout the entire range, is the base model your best bet?

Honda really wants to prove that its 2019 Passport five-seat crossover has off-road chops.

To that end, it’s possible I had more wheel time on washboard-surfaced gravelly roads than I did on paved surfaces during my day with the newest trucklet on the block. Some of this was by my choice – I chose to get more time off-road for the sake of photos. Still, Honda definitely wanted to show that the Passport is capable off-road.

Which it was, at least on the route we drove. Frankly, most crossovers with decent ground clearance would’ve survived our trek through the cold and sunny high desert, although two of the Passport’s benchmarked competitors, the Ford Edge and Nissan Murano, might not be included in that “most.” More on that in a bit.

Thing is, and this refrain dates back to the earliest days of the SUV – few buyers will ever take the Passport off-road. Few buyers of any vehicle in this class take their rigs off-road. Only the owners of the highly capable Jeep Grand Cherokee and Toyota 4Runner are likely to, and even then, I’d bet the percentage who actually do is small.

Why all the hullabaloo from Honda about off-roading, then? Is the Passport truly on par with the JGC and the ‘Yota when out in the sticks? Is the Passport so bad on-road that Honda emphasized off-road driving? Or did someone on Honda’s PR team just really want to see southern Utah?

LOS ANGELES – Chevrolet brought the Blazer name back, and Ford is about to bring back the Bronco. What’s next, a Honda Passport?

That’s not a joke – the company really is resurrecting the Passport moniker. It will be slapped on an all-new five-seat crossover for the 2019 model year.