By on November 11, 2015

2015 Mitsubishi RVR (1 of 11)

Mitsubishi will reveal redesigned versions of the 2016 Outlander Sport crossover and 2017 Mirage subcompact at the 2015 Los Angeles Auto Show next week, the automaker announced Wednesday.

Both models will be mid-cycle refreshes, though the Mirage is expected to get more attention beyond a simple skin-deep rework.

The latest news means Mitsubishi’s rumored future crossover, expected to sit between the Outlander Sport and larger, three-row Outlander, won’t be making its debut in Los Angeles this year.

(Read More…)

By on November 2, 2015


Speaking to Automotive News, Mitsubishi CEO Osamu Masuko said that the automaker would add a small crossover to its North American lineup, between Outlander Sport and Outlander, to compete in the growing small crossover segment.

Masuko said the car would take styling cues from the company’s Tokyo Motor Show eX Concept, but it’s unclear how much of the concept’s electric powertrain will live into production.

Next year, Mitsubishi will sell a plug-in hybrid variant of the Outlander in the U.S.

(Read More…)

By on October 14, 2015

2015 Mitsubishi RVR (1 of 11)

A preconceived notion — or simply, a bias — forms easily when correlations exist to support it.

Take Mitsubishi.

While the Japanese automaker has seen recent sales success, their newest nameplate — Mirage — has become the butt of many jokes and is often associated with a group of buyers one degree removed from the “Buy Here, Pay Here” crowd. Whether the Mirage deserves that reputation is another story.

The company’s largest model, the Outlander, recently received a refresh that is more than skin deep, but still not very dramatic. A new front fascia and revised rear sheet metal bring up the visual appeal a notch, and Mitsubishi does say numerous engineering changes have been employed on its latest and greatest crossover, but the crossover still houses the same, tired, premium fuel-drinking V-6 engine as always.

The recent news that Mitsubishi will shut down its manufacturing operations in Normal, Illinos, a plant that’s been open since 1988, also doesn’t help optics on the surface. And, unfortunately for the automaker, stories about sales gains just aren’t sexy enough to grab the attention of the average consumer.

Therefore, with all this bad news and bad press, you’d think the Outlander Sport (RVR in Canada) is just another zit on the face of the Japanese automaker.

But you’d be (mostly) wrong.

(Read More…)

By on July 23, 2015

2013 Mitsubishi Outlander Sport

Mitsubishi’s plant in Normal, Ill. is set to shut its doors for good. That’s what Japan’s Nikkei news service is reporting today, though U.S. representatives for the company declined to comment.

The plant was opened by Diamond-Star Motors, a joint venture between Mitsubishi and Chrysler, in 1988 after two years of construction. It currently builds the Outlander Sport/RVR, but was tasked with manufacturing the Eclipse/Plymouth Laser/Eagle Talon, Mirage/Eagle Summit, Galant, and coupe versions of the Dodge Avenger, Stratus and Chrysler Sebring during its lifetime.

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By on July 9, 2014


Perhaps as a result of what Mitsubishi had learned thus far since the introduction of the Outlander PHEV in Europe, Japan and Australia — as well as a MY 2016 redesign — the United States-bound PHEV “will be completely different,” according to both Mitsubishi Motors North America Executive Vice President Don Swearingen and U.S. PR boss Alex Fedorak.

(Read More…)

By on May 27, 2011

No one out-zombies Mitsubishi. Quite a few manufacturers have had brushes with death, only to bounce back strongly with competitive new cars. For Mitsubishi there’s been no bounce. Yet they’re still alive. Assuming Mitsubishi’s people aren’t actually brain dead, they must be in crisis mode. And cash must be short. So if they employ their scant resources to add a new model, the Outlander Sport, there must be something terribly compelling about it, right? Well, Mitsubishi didn’t exactly swing for the fences. The basic concept behind the Outlander Sport: remove a foot from the rear overhang of the Outlander CUV, cut $3,500 from the base price ($1,000 of it by making a CVT optional), make Bluetooth and USB connectivity standard, and hope the kids bite.

(Read More…)

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