A preconceived notion — or simply, a bias — forms easily when correlations exist to support it.
While the Japanese automaker has seen recent sales success, their newest nameplate — Mirage — has become the butt of many jokes and is often associated with a group of buyers one degree removed from the “Buy Here, Pay Here” crowd. Whether the Mirage deserves that reputation is another story.
The company’s largest model, the Outlander, recently received a refresh that is more than skin deep, but still not very dramatic. A new front fascia and revised rear sheet metal bring up the visual appeal a notch, and Mitsubishi does say numerous engineering changes have been employed on its latest and greatest crossover, but the crossover still houses the same, tired, premium fuel-drinking V-6 engine as always.
The recent news that Mitsubishi will shut down its manufacturing operations in Normal, Illinos, a plant that’s been open since 1988, also doesn’t help optics on the surface. And, unfortunately for the automaker, stories about sales gains just aren’t sexy enough to grab the attention of the average consumer.
Therefore, with all this bad news and bad press, you’d think the Outlander Sport (RVR in Canada) is just another zit on the face of the Japanese automaker.
But you’d be (mostly) wrong.