It’s easy to see why some automakers resist putting premium features in mass market models. All you need to do is look at that luxury showroom to the right. In the quest to differentiate, say, the Ford Fusion from its Lincoln counterpart, or the Toyota Avalon from the Lexus ES, and so forth, manufacturers limit the options and luxuries available on the more pedestrian models.
On the surface, the Optima SXL’s mission could be confused with that of competitors from other non-luxury marques — Accord Touring and Fusion Titanium to name two — but Kia takes its top-trim game a couple steps further. You see, Kia is in a different position as the Optima has no luxury branded sistership and Kia has nothing to lose by creating an Optima trim that could arguably compete with the Acura TLX and Lincoln MKZ.
However, the Optima SXL’s existence does give rise to a very important question: Can a gussied-up family sedan be a value alternative to a near-luxury option, such as the TLX or MKZ? Or is this a case of “making a silk purse out of a sow’s ear?”
Let’s find out.
Kia officially announced Wednesday it is launching the brand in Mexico, with sales to begin July 1 of this year.
Coming on the heels of the Sportspace Concept, the 2016 Kia Optima made its global debut at the 2015 New York Auto Show.
This just happened. (photo courtesy: autojunction.in)
TTAC commentator Arthur Dailey writes:
Over 40+ years of driving, I have traditionally changed cars every 2 years and never kept one for longer than 5 years or 150,000km. However I made my most recent car purchase with the intention of keeping it for 8 years or 200,000km.
With the belief that in modern autos perhaps the most expensive item to repair is the transmission (owning 4 Caravans in the preceding 15 years reinforced this), following the truism that “it is more fun to drive a slow car fast than a fast car slow”, and being admittedly George Costanza like in my spending habits I ordered a vehicle with a manual transmission. Yes, a manual Hyundai Sonata. (Read More…)
I have a question related to maintenance on a 2011 Kia Optima SX Turbo. It currently has 45k miles, and I have owned it for only 4 months (had 20k when I took ownership of it). As you can see, it is driven a whole lot, almost exclusively on the great interstates of the Southeastern US of A. I average 5-6k per month. I am an outside sales rep. and drive from SC to MS and everywhere in between weekly.
My question is this: (Read More…)
Ever since Isaac Singer figured that he could make more money making sewing machines for the European market in a factory near Glasgow rather than export them from his Elizabeth, New Jersey plant, manufacturing companies have built products where they’ve sold them.
I’m a product of the 1970s, and as a result I was just the right age to remember when Kia came on the scene in 1992 (available for sale 2 years later), the first Kias were cheap to buy but fairly cheaply made as well prompting the running joke was that Kia meant: “Korean, Inexpensive, and Awful.” Fast forward to 2011; Kia/Hyundai products are on an impressive roll, sporting competitive looks and competitive features without the sting of a large price tag. Could the new Optima Hybrid be the frugal shopper’s green alternative to the mainstream Camry and Fusion or even the Lexus HS250h? Let’s find out.
Offering everything from the Accent subcompact to the Equus large luxury sedan, Hyundai covers a lot of territory. With gas, turbo, and hybrid engines, and basic, sporty, and luxury trims, the Sonata stakes out much of the midrange sedan segment. Which leaves Kia and its new Optima midsize sedan…where? Mercury to Hyundai’s Ford? Not if Kia and chief design officer Peter Schreyer (of Audi TT fame) can help it.
Still not sure what to think of the forthcoming Kia Optima? Stare at it some more while you wait for TTAC to get its hands on a US-market version…
The Korean word for ‘five’ sounds like “oh,” as in, “Oh, Snap!” or “OMG.” So in Korea, that makes Kia’s new K5 a “K.O.,” at least in name. But does Kia’s new Camccord fighter actually land a knockout on the all-important D-Segment, or is it a mere win by decision?