It’s easy to see why some automakers resist putting premium features in mass market models. All you need to do is look at that luxury showroom to the right. In the quest to differentiate, say, the Ford Fusion from its Lincoln counterpart, or the Toyota Avalon from the Lexus ES, and so forth, manufacturers limit the options and luxuries available on the more pedestrian models.
On the surface, the Optima SXL’s mission could be confused with that of competitors from other non-luxury marques — Accord Touring and Fusion Titanium to name two — but Kia takes its top-trim game a couple steps further. You see, Kia is in a different position as the Optima has no luxury branded sistership and Kia has nothing to lose by creating an Optima trim that could arguably compete with the Acura TLX and Lincoln MKZ.
However, the Optima SXL’s existence does give rise to a very important question: Can a gussied-up family sedan be a value alternative to a near-luxury option, such as the TLX or MKZ? Or is this a case of “making a silk purse out of a sow’s ear?”
This just happened. (photo courtesy: autojunction.in)
TTAC commentator Arthur Dailey writes:
Over 40+ years of driving, I have traditionally changed cars every 2 years and never kept one for longer than 5 years or 150,000km. However I made my most recent car purchase with the intention of keeping it for 8 years or 200,000km.
With the belief that in modern autos perhaps the most expensive item to repair is the transmission (owning 4 Caravans in the preceding 15 years reinforced this), following the truism that “it is more fun to drive a slow car fast than a fast car slow”, and being admittedly George Costanza like in my spending habits I ordered a vehicle with a manual transmission. Yes, a manual Hyundai Sonata. (Read More…)
I have a question related to maintenance on a 2011 Kia Optima SX Turbo. It currently has 45k miles, and I have owned it for only 4 months (had 20k when I took ownership of it). As you can see, it is driven a whole lot, almost exclusively on the great interstates of the Southeastern US of A. I average 5-6k per month. I am an outside sales rep. and drive from SC to MS and everywhere in between weekly.
Ever since Isaac Singer figured that he could make more money making sewing machines for the European market in a factory near Glasgow rather than export them from his Elizabeth, New Jersey plant, manufacturing companies have built products where they’ve sold them.
I’m a product of the 1970s, and as a result I was just the right age to remember when Kia came on the scene in 1992 (available for sale 2 years later), the first Kias were cheap to buy but fairly cheaply made as well prompting the running joke was that Kia meant: “Korean, Inexpensive, and Awful.” Fast forward to 2011; Kia/Hyundai products are on an impressive roll, sporting competitive looks and competitive features without the sting of a large price tag. Could the new Optima Hybrid be the frugal shopper’s green alternative to the mainstream Camry and Fusion or even the Lexus HS250h? Let’s find out.
Offering everything from the Accent subcompact to the Equus large luxury sedan, Hyundai covers a lot of territory. With gas, turbo, and hybrid engines, and basic, sporty, and luxury trims, the Sonata stakes out much of the midrange sedan segment. Which leaves Kia and its new Optima midsize sedan…where? Mercury to Hyundai’s Ford? Not if Kia and chief design officer Peter Schreyer (of Audi TT fame) can help it.
The Korean word for ‘five’ sounds like “oh,” as in, “Oh, Snap!” or “OMG.” So in Korea, that makes Kia’s new K5 a “K.O.,” at least in name. But does Kia’s new Camccord fighter actually land a knockout on the all-important D-Segment, or is it a mere win by decision?
Some vehicles hit my tightwad tendencies like a nickel split into two quarters. Take this one for example. A base, five-speed unpopular car in an attractive color going through it’s very last year of production. The last of these Optimas went for less money out the door than a mid-level Corolla or Civic thanks to a mid-year model change. A few of the leftover demos with a few thousand miles even went in the $12k to $13k range. That’s a Two Buck Chuck-level deal for a nearly new midsized car. However…
Quick, want to guess what the single piece brings more traffic to TTAC than any other? Thanks to an early Korean-spec test (don’t worry, further tests of the US-spec model are forthcoming) and the blessings of good Google rankings, our 2011 Hyundai Sonata review has been our single biggest source of traffic over the last several months. But getting a review out early isn’t the only reason so many folks are finding their way to TTAC by way of the Sonata: people are researching the car like crazy. Kelly Blue Book lists the Sonata as its number four most-researched vehicle, as does Edmunds.com, indicating that it’s poised to play with the perennial chart-toppers from Honda and Toyota. Meanwhile, Kia still has yet to make the jump to mainstream prominence, although its version of the Sonata (still unfortunately named Optima) could be an important step in Korea’s bid to make inroads on the US market. Certainly its Peter Schreyer-designed lines won’t have anyone confusing the Optima with a decontented Sonata.
Perhaps you’ve seen the advertisement: an Optima battery survives the rigors of a demolition derby, then goes into the vehicle taking it’s owner home. But is it pure advertising hyperbole or is there something to the claim? To find out I tested the Optima Red Top and Yellow top batteries in situations ranging from daily-driving to that demolition derby-in-denial, the 24 Hours of LeMons.