Opel is announcing that they will build a Buick model for North America in the “second half of the decade”.
Industry sources tell TTAC that Buick is due for a new niche car in the next couple of years, and it could only be one of two models.
Recently, Mark Reuss told media that he would like GM to have an American wagon. If this happens, the prime candidate is the Chevy Cruze Wagon, which already exists – and is also offered with diesel engine and manual transmission. But what if GM wanted something more upscale? What if Reuss’ dream wagon is meant to be a Buick?
Though the local auto industry in Australia is slowly drawing to a close, a few Opels will soon be found in Holden showrooms, beginning with the Cascada convertible.
When the Opel Adam enters the Chinese auto market in 2015, it will do so with a Buick badge as General Motors’ first high-end city car.
Just a few days after new GM CEO Mary Barra visited Opel’s headquarters in Ruesselsheim and said the company’s plant there will be assigned a new vehicle to build, General Motors’ Opel unit has come to an agreement with the company’s labor unions to extend until the end of 2018 a no-layoff guarantee at three German plants. According to Reuters, the Ruesselsheim factory, plants at Kaiserslautern and Eisenach will remain open. Opel also announced that the Eisenach assembly plant will build the next generation Opel Adam and Corsa models. Approximately 7,150 employees work at the three factories. (Read More…)
In my mind, Volkswagens used to be the “Euro Buick.” Positioned one note above the mass market rabble, VW’s Passat shared parts with Audi’s A4, while the Touareg and Phaeton were luxury cars with a mass market logo on the hood. Then Volkswagen decided this was the wrong strategy for them, so they repositioned VW as the German alternative to Toyota and Chevrolet. This left a gaping hole in the market for shoppers looking to step into a European near-luxury vehicle that flew under the radar. And then Buick stepped in.Buick’s Opel-based product offensive has transformed the brand from Barcalounger wheels for the octogenarian, to a window into the soul of GM’s German brand. This transformation isn’t an easy one as Buick’s problem wasn’t just blue-haired buyers and slinky-soft springs. Buick is the penultimate middle child. Jammed between Chevrolet and Cadillac, brand B’s mission is to give Chevy buyers something to aspire to and Cadillac buyers something to graduate from.
TTAC Commentator Sjalabais writes:
I am and have always been a car guy. Since I am an academic with two left hands and sausage fingers, my flavour have been indestructible 70s Volvos, of which I have owned a couple.
Now I am a father and a bit cash-strapped, with the need for an occasional 7 seater. A Volvo V70 with rear facing extra seats has been voted down in the household assembly, I am thus looking for a blob-shaped car. My location is Norway, but my issue is recognisable for any car guy in this situation, I fear. (Read More…)
It’s being revealed that Opel registered the Calibra and Cascada names with the U.S. Patent and Trademark Office in December. While some have speculated from the fact that Opel was the registrant of record that General Motors is considering returning its European brand to the United States, more likely the use of Opel was to hide a possible plan by GM to use the nameplates on Buicks. When GM sold Opel’s Astra as a Saturn before shuttering that brand, Opel had been the registrant for that name as well. (Read More…)