While JFK was busy capturing the hearts of the German people with his Ich bin ein Berliner speech, the GM engineers at Rüsselsheim were busy at work finishing their next big project – the series of full-size (on European scale) luxury models, called Kapitän, Admiral and Diplomat. Introduced in February of 1964, the new models were meant to take on Mercedes-Benz, though they shared something in common with contemporary America cars, in that they were really just one car, offered in different equipment levels, and with different engine options. Kapitän was the cheapest, with an inline six under the hood, standard manual transmission and relatively sparse equipment. Its size, equipment and power put it somewhere between American compacts and midsize cars of the time, like a smaller 1964 Chevelle, with a dash of Buick styling.
Bloomberg reports now-former General Motors engineer Brian Stouffer conducted a two-year internal investigation into the out-of-spec switch at the heart of the automaker’s current recall crisis, only to find confusion and resistance along the way to finding answers as to why vehicles up through 2008 were stalling out. In addition, Stouffer reported to three different executives assigned to the investigation in one year as it moved along, as well as the lack of sufficient cases that met the criteria required. Only in late 2013, when Delphi responded to Stouffer’s inquiry by providing the document showing the changes made to the switch back in 2006, did the investigation come to a head.
Opel is announcing that they will build a Buick model for North America in the “second half of the decade”.
Industry sources tell TTAC that Buick is due for a new niche car in the next couple of years, and it could only be one of two models.
Recently, Mark Reuss told media that he would like GM to have an American wagon. If this happens, the prime candidate is the Chevy Cruze Wagon, which already exists – and is also offered with diesel engine and manual transmission. But what if GM wanted something more upscale? What if Reuss’ dream wagon is meant to be a Buick?
Though the local auto industry in Australia is slowly drawing to a close, a few Opels will soon be found in Holden showrooms, beginning with the Cascada convertible.
When the Opel Adam enters the Chinese auto market in 2015, it will do so with a Buick badge as General Motors’ first high-end city car.
Just a few days after new GM CEO Mary Barra visited Opel’s headquarters in Ruesselsheim and said the company’s plant there will be assigned a new vehicle to build, General Motors’ Opel unit has come to an agreement with the company’s labor unions to extend until the end of 2018 a no-layoff guarantee at three German plants. According to Reuters, the Ruesselsheim factory, plants at Kaiserslautern and Eisenach will remain open. Opel also announced that the Eisenach assembly plant will build the next generation Opel Adam and Corsa models. Approximately 7,150 employees work at the three factories. (Read More…)
In my mind, Volkswagens used to be the “Euro Buick.” Positioned one note above the mass market rabble, VW’s Passat shared parts with Audi’s A4, while the Touareg and Phaeton were luxury cars with a mass market logo on the hood. Then Volkswagen decided this was the wrong strategy for them, so they repositioned VW as the German alternative to Toyota and Chevrolet. This left a gaping hole in the market for shoppers looking to step into a European near-luxury vehicle that flew under the radar. And then Buick stepped in.Buick’s Opel-based product offensive has transformed the brand from Barcalounger wheels for the octogenarian, to a window into the soul of GM’s German brand. This transformation isn’t an easy one as Buick’s problem wasn’t just blue-haired buyers and slinky-soft springs. Buick is the penultimate middle child. Jammed between Chevrolet and Cadillac, brand B’s mission is to give Chevy buyers something to aspire to and Cadillac buyers something to graduate from.