Thomas Sedran, former interim head of Opel and General Motors’ European chief for Cadillac and Chevrolet brands, will join embattled automaker Volkswagen as head of group strategy, according to the automaker.
Sedran was head of Opel in 2012 when that automaker shuttered a plant in Bochum, Germany. Sedran was president and managing director of Cadillac and Chevrolet brands in Europe until June, when he joined global consulting firm Accenture.
According to Volkswagen, Sedran will take over Nov. 1 and report directly to new CEO Matthias Müller.
Recent sales growth in the EU hasn’t been kind to Opel as the group is forced to reduce hours at two German plants.
According to Automotive News, Opel will cut production of the Adam and Corsa at Eisenach and Insignia and Zafira Tourer at Ruesselsheim. The move is due to Opel’s exit from the Russian market and what the automaker calls “moderate” gains in the rest of Europe.
However, within the EU, overall sales for all automakers are up 8.2 percent in the first six month of this year and 14.6 percent in June, according to ACEA.
They call it the first A-segment CUV in the world, which should be enough to make you run in the opposite direction. An SUV the size of a Fiat 500 is something that should never exist on any planet I want to live on. But, surprisingly, after driving one for a week, I realized that it may, in fact, have a point and a purpose.
And I came close to answering the crucial question – would Opel Adam Rocks make a good Buick David? Or would it be better to import something bigger?
Thanks to a leak from GM Europe, this is the next-generation 2016 Opel Astra before its planned debut later this year at the Frankfurt Auto Show. Only the five-door hatchback model is shown in the leaked batch, though Opel does plan to offer other variants, including a sedan, wagon and a hotted-up version.
Now, let’s see if engineers at Buick here in North America can figure out how to replace the Opel lightning logo with their own tri-shield.
FCA CEO Sergio Marchionne believes consolidation will occur as early as 2018. Meanwhile, Opel won’t be taking FCA’s hand in marriage.
Saturn needed some new models by the late 1990s, and so GM spent a billion or so bucks to make an Americanized, plastic-bodied Opel Vectra and called it the L-Series. The L, which went through a bewildering series of model-name changes during its 2000-2005 production run, never sold very well and more or less sank without a trace. That makes it historically interesting, in sort of a run-up-to-the-bankruptcy way, much like the 2001 Pontiac Aztek Junkyard Find we saw yesterday. Yes, we’re having 21st Century Junkyard Find Week! (Read More…)
You might be thinking that in a fit of absent-mindedness, I’ve mistakenly put a photo of a Opel Insignia or Buick Regal as the main image – and technically, you’re right. But the car above, though it’s difficult to see, is actually wearing a Holden badge.
Holden will retain the Commodore nameplate for its next-generation large sedan, even though the new “Commodore” will bear no resemblance to the large, rear-drive car currently sold in Australia.
This is Buick’s display at NAIAS. On the right hand side atop the curved display, you can clearly make out a Cascada.
With the Russian ruble experiencing a near collapse in value, multiple OEMs have decided to suspend sales of its vehicles in Russia.