The Truth About Cars » opel adam The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Tue, 15 Jul 2014 12:30:48 +0000 en-US hourly 1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » opel adam QOTD: What’s Buick’s Next Niche? Wed, 26 Mar 2014 09:00:39 +0000 Opel_Adam_1.4_Glam_–_Frontansicht,_15._Januar_2014,_Düsseldorf

Industry sources tell TTAC that Buick is due for a new niche car in the next couple of years, and it could only be one of two models.

According to our sources, the nameplate will be a low-volume car that is expected to attract someone who might otherwise be interested in a Verano. That narrows it down to two choices: the Adam subcompact, or the Cascada.

The Adam, sold as an Opel in Europe, will also be badged as a Buick for the Chinese market. GM’s new small, turbocharged engine family seems to be a good fit for the car, which was heavily touted at the new engine’s introduction. According to Jalopnikthe Adam would apparently be packaged with a new three-cylinder engine. How that might fit with the Buick brand would be an interesting question, as the Vernao and other cars are often touted as offering a quiet ride and superior NVH characteristics. But having a small car that appeals to younger buys wouldn’t be the worst thing. I never thought the Encore would work, but I was dead wrong.


The other possibility is the Cascada, a four-seat ragtop based on the Verano. While convertibles are hardly the strongest segment, the death of the Chrysler 200 has left a giant void in the market for an American convertible that isn’t a pony car. Believe it or not, consumers (and of course, rental fleets) are interested in a front-drive ragtop that places more emphasis on comfort than speed, and the Cascada could fill that void nicely.

The big question is, what will it be? I’m going to hedge my bets and say…both. I really do believe both products will arrive on our shores first, but the Adam might be the one that gets here first. B&B, time for you to play armchair product planner and make your case for one or the other.

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GM Agrees to Keep Three Opel Plants Open Through 2018 Mon, 03 Feb 2014 11:00:37 +0000 Opels being assembled in Eisenach, Germany

Opels being assembled in Eisenach, Germany

Just a few days after new GM CEO Mary Barra visited Opel’s headquarters in Ruesselsheim and said the company’s plant there will be assigned a new vehicle to build, General Motors’ Opel unit has come to an agreement with the company’s labor unions to extend until the end of 2018 a no-layoff guarantee at three German plants. According to Reuters, the Ruesselsheim factory, plants at Kaiserslautern and Eisenach will remain open. Opel also announced that the Eisenach assembly plant will build the next generation Opel Adam and Corsa models. Approximately 7,150 employees work at the three factories.

Production ends later this year at Opel’s fourth German factory in Bochum.

The agreement is a hopeful sign of better labor relations at Opel. Management and labor have differed in the recent past about how to return GM’s European unit to profitability.

“For the company and its employees this is an important step toward securing our future,” Ulrich Schumacher, Opel’s head of personnel, said in a statement.

In the labor deal, Opel promised to add another model for Ruesselsheim to build, to continue making the Adam and Corse in Eisenach and to keep the Kaiserslautern component operations going.

GM has lost an estimated $18 billion on its European operations over the last 12 years. The company says that it’s on track to break even in Europe in 2015 after a redesigned Corsa subcompact is launched late this year, and a redesigned Astra concept is introduced next year along with new gasoline and diesel engines.

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GM May Sell Next Generation Opel Adam in U.S. as a Buick Thu, 12 Sep 2013 11:00:35 +0000 7548744648_4c32209e21_o

Illustration by Thilophilus Chin

Opel Chairman Karl-Thomas Neumann told reporters gathered at the Frankfurt Motor Show that General Motors is considering selling the Opel Adam subcompact in the United States as a Buick. “We are looking at it,” Neumann told Automotive News. “Nothing is decided. But it’s an example of some of the Opel product being used elsewhere in the world.”

Opel and Buick already share some product. The Opel Insignia is sold as the Buick Regal and the small Opel Mokka crossover is marketed as the Buick Encore. The Encore has been selling at about double the rate that GM expected, proving that GM’s near-luxury brand Buick can sell small cars.

The Adam, a sporty hatchback, competes with cars like the Fiat 500 and the Mini on the continent. If GM does bring the car to the States, it won’t be until the next generation Adam arrives. When asked, GM Vice Chairman Steve Girsky said that the current Adam “cannot” be federalized, so if the car is sold in America it will be after the Adam is redesigned for its second generation, 2015 or 2016 at the earliest. Neumann concurred, saying, “We have to work on the car. “That’s one of the issues that we have to look at.”

In June, GM CEO Dan Akerson said that he thought the Adam would be a good fit for Buick’s U.S. lineup. Neumann confirmed that GM’s ultimate goal is to develop Opel and Buick products together so they can sold in both Europe and North America with equal ease. “Maybe that can be done better in the future, if we design the product so that it would fit into other markets,” Nuemann said. “That’s exactly what we’re aiming at.”

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Adam Goes Rallying Wed, 21 Nov 2012 16:12:02 +0000

Opel’s cutsey Adam city car will be offered as a privateer rally car for competition in the R2 class (which is fairly close to stock, albeit with some substantial changes like a sequential gearbox). The R2 will be the first tier in a multi-stage rally car program and Opel has apparently committed to rallying through 2016. Hopefully they last longer than Mini.

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Vauxhall Names New Small Car After Opel’s Namesake Wed, 11 Jul 2012 14:53:39 +0000

Even though the Vauxhall Adam is named after its German twin’s founder, the British arm of General Motors felt it necessary to steal the ailing brand’s thunder, and release photos of their new city car – as if stealing production of the Astra wasn’t enough.

The Adam will offer two gasoline and one diesel engine, the most powerful of which tops out at 98 horsepower and 1.4L. The real draw apparently, is the customization aspect, with over 1 million possible trim and paint combinations available, which sounds like an absolute nightmare as far as production and ordering goes.Three basic trim levels, dubbed JAM, GLAM and SLAM are available (yes, really).

Pricing should be in line with the Fiat 500 and Mini Cooper. We’re not getting it, and that’s ok. It looks like a Geely-fied take on the 500 mated with a Citroen DS3, and the Adam SLAM sounds like something that arrives at your door in a plain brown wrapper.

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