Opel Chairman Karl-Thomas Neumann told reporters gathered at the Frankfurt Motor Show that General Motors is considering selling the Opel Adam subcompact in the United States as a Buick. ”We are looking at it,” Neumann said. “Nothing is decided. But it’s an example of some of the Opel product being used elsewhere in the world.”
Opel and Buick already share some product. The Opel Insignia is sold as the Buick Regal and the small Opel Mokka crossover is marketed as the Buick Encore. The Encore has been selling at about double the rate that GM expected, proving that GM’s near-luxury brand Buick can sell small cars. (Read More…)
Opel’s cutsey Adam city car will be offered as a privateer rally car for competition in the R2 class (which is fairly close to stock, albeit with some substantial changes like a sequential gearbox). The R2 will be the first tier in a multi-stage rally car program and Opel has apparently committed to rallying through 2016. Hopefully they last longer than Mini.
Even though the Vauxhall Adam is named after its German twin’s founder, the British arm of General Motors felt it necessary to steal the ailing brand’s thunder, and release photos of their new city car – as if stealing production of the Astra wasn’t enough.