Art and Science Dead? Cadillac Design Concept Will Debut Wearing Curves In Monterey

Cadillac will introduce a new design concept this coming Thursday during California’s Monterey Car Week.

At 10:45 p.m. EST on Thursday, August 18, Cadillac will debut a car the company says, “will feature an array of curved OLED screens, co-developed with LG Electronics.”

Cadillac has stayed relatively true to the edgy themes of 1999’s Evoq Concept for nearly two decades. But that theme, Paul Snyder, chair of the Transportation Design Department at Detroit’s College for Creative Studies, told Automotive News last January, has softened. “It’s gotten more artistic and less scientific,” Snyder says.

Could the curved OLED screens Cadillac describes in the company’s 65-word press release portend a new design direction for Cadillac? There’s no time like the present.

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  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.