Tag: Ohira

By on February 16, 2011

Today, I saw a new, and so far the finest specimen of Japan’s new export products: A car factory. Remember when the Nikkei wrote about a new Toyota factory in the Miyagi Prefecture with a U-shaped assembly line where the assembly time is cut down to a third? Not only did they get it wrong. They missed the best part of the story: Budget car factories, ready for export. Of course, that’s not how it was sold to the natives.

Ohira is a little village near Sendai. Sendai is a town two Shinkansen hours north of Tokyo. The area is famous for its beef tongue, not the hottest export item. Ohira was known for exactly nothing until Toyota decided in 2007 to relocate their factory from Sagamihara, in the outskirts of Tokyo, up into the woods of Ohira.

A year later, the whole region went into shock: (Read More…)

Recent Comments

  • Re: Capsule Review: Volvo 240GL Estate

    gzuckier - The Mercedes 190E of the era had one logical feature I wish Volvo engineers had thought of: an electrically adjustable outside mirror; on the passenger side...
  • Re: Capsule Review: Volvo 240GL Estate

    gzuckier - Plenty of room in the engine bay. You can actually change the oil filter from above. Sadly, the oil that drools out when you change the filter has the...
  • Re: Capsule Review: Volvo 240GL Estate

    gzuckier - The great aerodynamic scare of the 90s left both Volvo and Mercedes vainly pointing out that aerodynamics aren’t going to solve our fuel mileage...
  • Re: Capsule Review: Volvo 240GL Estate

    gzuckier - Fluky point of failure, although I don’t know why it isn’t more frequent; caught the very corner of the rear bumper on a wooden stake one day....
  • Re: QOTD: Which Manufacturer Has Most Lost Its Way?

    Giltibo - Funny. I drive a 2008 Accord Coupe (K24 5MT) and work with a few people who own 3-series BMWs. At similar mileages (about 140K – 80M), their...
  • Re: Capsule Review: Volvo 240GL Estate

    gzuckier - I see a parallel evolution in the 240, the Checker cab, and the 55/56 Chevies
  • Re: Capsule Review: Volvo 240GL Estate

    gzuckier - the early manuals were a 4 speed with electric OD; not sure when they switched to proper 5 speed. Lots of malfunctioning ODs out there. Typical Volvo fashion,...
  • Re: Capsule Review: Volvo 240GL Estate

    gzuckier - The steel parts are pretty durable; the electricals not so much, on the early models. No worse than most other cars, just that they would be the point of...
  • Re: Capsule Review: Volvo 240GL Estate

    gzuckier - I do not enjoy it in the snow, even with snow tires. Maybe it’s typical of RWD cars in that way; I’ve forgotten the cars of my youth. (Except my...
  • Re: Capsule Review: Volvo 240GL Estate

    gzuckier - Actually, according to the CAT scale at the local truck stop, an 89 240 weighs 2800 plus change, in daily driving around trim. Pretty lightweight,...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributing Writers

  • Jack Baruth, United States
  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Vojta Dobes, Czech Republic
  • Matthias Gasnier, Australia
  • W. Christian 'Mental' Ward, United States
  • Cameron Aubernon, United States
  • J Emerson, United States