Tag: OEMs

By on August 1, 2017

rusted truck interior old

You might not have noticed, but car interiors are growing increasingly more complex — not just in how they incorporate technology but also in the materials used. While the 1990s were awash in gray or beige plastics and upholstery, today’s vehicles source furnishings from a vastly broader palate.

Hyundai’s Ioniq is a prime example. In addition to using recycled plastics, it also uses bio-fabrics for the headliner and carpeting. Hyundai has also touted the use of sugarcane as a component for the interior’s soft-touch materials, while powdered wood and volcanic ash hides in harder surfaces.

OEMs are always trying to provide customers with something they can’t get elsewhere. More colors, different trim pieces, eco-friendly materials, and little embellishments that could be the deciding factor. Higher-trimmed vehicles from 2o years ago were primarily set apart by their upgraded mechanical components, adjustable seats, and superior electronics. With today’s vehicles already so well appointed, manufacturers are implementing custom stitching, chrome accents, and decorative lighting on a mass scale to inform occupants, “This is not a base model!”

It’s great news for consumers, but suppliers are scrambling to predict what automakers and their buyers will want next. (Read More…)

By on August 17, 2015

GNaaaaaaa, aaaaaa, aaaaa. (courtesy 48facets.files.wordpress.com)

I don’t get invited to many press events, but when I do, I often find myself surrounded by people wearing Hawaiian shirts, khakis, and black shoes. And that’s not even the weird part.

The last event I attended I was representing a blog that rhymes with “La Hop Stick.” This made me a virtual magnet for every forever-alone-Dockers-wearer in attendance, all of whom were nearly twenty years older than I, and all of whom wanted to tell me all about their blogs, which were ususally named something like “MOTORSANDROTORS.TV” and had audiences of approximately fourteen uniques a month. Despite the fact that neither you nor I, nor anybody not sharing a blood relation with these people had ever heard of any of these guys, they all get invited to all of the press events.

“Oh, yeah, I haven’t even been home in weeks,” I heard one humble-complaining, despite the fact that he was dressed like a flood victim and was eating in a four-star restaurant. “Just one event after another.” I assumed that he represented Motor Trend, or perhaps Automobile, since his presence at these events was so desperately desired by the OEMs. Not so much. I would link his blog here except that I fear I would crash his site if one out of every hundred readers here were to click on it.

Why does this happen? For a reason that serves both the OEM and the blogger well, but hoses anybody in search of the Truth.

(Read More…)

By on January 19, 2015

Atlanta

As Mercedes-Benz USA prepares for its two-year move from New Jersey to Atlanta, the question is how the city scored this win in the first place. Turns out Atlanta is pushing its own brand as that of an automotive industry hub for the Southeastern United States.

(Read More…)

By on June 13, 2012

A Fast Company article on in-car integration of Siri, Apple’s voice activated Artifical Intelligence system, revealed that despite Apple’s usage of their brands, a few manufacturers aren’t even aware of plans to use it on their vehicles, let alone within the 12 month timeframe that Apple had suggested.

(Read More…)

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