Tag: OEM deals

By on March 27, 2013

Detroit is a funny market when it comes to advertising. In addition to the ads, commercials and billboards that you might see or hear in other markets from national and regional advertisers, there is some advertising that is specific to the automotive industry, usually from tier 1 vendors trying to make a sale to one of the domestic automakers. As a result, there might be a billboard on I-75 about, for example, exhaust systems, suspension components or audio equipment that is targeted at a relatively small audience, the people at Chrysler, GM and Ford who make the final engineering and purchasing decisions. (Read More…)

By on December 25, 2010

Developing and manufacturing new cars is expensive. You need a lot of volume to amortize the cost. That’s why more and more Japanese automakers skip the development and manufacturing part altogether. They outsource both and slap their badge on someone else’s car. Last in that development has been Mitsubishi. Ten days ago, Nissan and Mitsubishi snuggled closer and added more OEM deals to the ones they already had. Yesterday, it was announced that Suzuki would supply subcompact vans to Mitsubishi.

Suzuki will supply its latest 1.2 liter subcompact van Solio to Mitsubishi, which will start selling them as a yet unnamed Mitsubishi vehicle beginning in spring 2011. Just another OEM deal? Japan’s Yomiuri Shimbun sees a bigger picture. (Read More…)

Recent Comments

  • iNeon: The Dart certainly can fit some Pentastar variant– it shares it’s architecture with the...
  • Compaq Deskpro: I hope that never happens. If they make the Challenger into an ATS coupe, it will sell as well as an...
  • ScarecrowRepair: Economic illiteracy is rampant. The best trade policy is unilateral removal of all tariffs and trade...
  • raph: Agreed on the classic definition. I also like the supercar and hypercar categories since it seems cars like the...
  • Kyree S. Williams: Bahahahahahaha!

New Car Research

Get a Free Dealer Quote

Staff