BMW Basically Claims Its Vehicles Are Disposable

Manufacturers want you to believe that their vehicles are durable, but at the same time they want to make money. So, they make continuous improvements and updates in order to keep buyers coming back. Setting a hard limit for how long a vehicle should last would be detrimental to any brand, but soft limits — like the five-digit odometers of the 60s and 70s — made owners aware that they should dump their car before the 100,000 mile mark rolls around.

We’re well into six digit territory now, as the commonly accepted lifetime for vehicles has doubled to 200,000 miles. However, according to its service software BMW thinks its cars shouldn’t be on the road that long.

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Hammer Time: What's In Your Oil?

Two hundred thousand miles.

It’s a beautiful moment for many a car owner.

As for me? Well, I admit that I cheated when I saw that number flash by in my wife’s car back in March. Like many an enthusiast, I had bought it used and was planning on keeping her daily driver for the long haul.

The question for me was, “How long would the long haul be?” Since I buy, fix and sell a lot of vehicles, and have deeply imbibed the fluids of wisdom at the Bob Is The Oil Guy web site, I decided to live my life on the wild side.

I performed an oil analysis.

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  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.