Fans of the Acura NSX have long wondered about Ayrton Senna’s personal NSXs. Little information was known, aside from a couple rumors on his Wikipedia page, and a few Youtube videos showing him driving both a red prototype and a white NSX-R.

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Ayrton Senna would have been 53 today. To celebrate the life of an extraordinary man, here’s a video of the world’s best racing driver piloting my all-time favorite car around Suzuka.

“There’s only one word that’s banned in our company: brand,” Mr. Dyson said, speaking at “Disruption By Design,” a conference put on by Wired on Tuesday. “We’re only as good as our latest product. I don’t believe in brand at all.”

I agree with Dyson. Brand is an utterly obnoxious word. Brand really just means “reputation”. As we’ve seen before, “building your brand” without any substance behind it will be immediately exposed as fraudulent. But brands still matter.

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Illustrating the state of the Japanese auto industry, and especially that of Honda, Honda unveiled its prototype of the NSX yesterday in Tokyo. The Acura sports car had been rumored for two years, and was shown at the Detroit Motor Show. Honda repeated in Tokyo what it had said in Detroit: (Read More…)

If the New York Times motto is “all the news that’s fit to print”, then the automotive blogosphere has dined out on the notion of “all the conjecture, baseless rumors and unverified whisperings that’s fit to re-purpose” since Al Gore invented the internet.

Rumors of a new Acura NSX have been one of the staples of online automotive “news”, with the first rumblings shortly after the NSX was euthanized in 2005. Normally I refrain from commenting on these sorts of matters, since they tend to lead to hypertension, foul language and apoplectic tirades, but I have a personal interest in this one.

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Is this car, photographed on the set of the upcoming Avengers film [via superherohype.com], a glimpse of a new Acura NSX re-boot? Acura tells Motor Trend

The open-top sports car you are referring to is a one-off fictional car that was created just for the film and is not intended for production. The only thing that we can confirm is information that our CEO has already publicly stated, that we are studying the development of a new sports model.

That development is said to be based on a “flipped” Accord chassis, with a 400 HP mid-mounted V6 and SH-AWD. And it wouldn’t be too terribly surprising if the results looked something like this concept when it starts hitting the car show circuit. In any case, Tony Stark looks nearly as at home in this as he does in an Audi R8. That alone is the most promising sign we’ve seen from Acura in some time…

Every time I see an early NSX— which, sadly, isn’t often— it reinforces my belief that the early 1990s were a golden age for the automobile. You had decent electronic engine controls instead of carburetors (and primitive might-as-well-be-carburetors 80s EFI), model bloat hadn’t gotten totally out of hand, and the SUV revolution hadn’t yet caused cup holders and other McMansion-esque gear to metastasize from every interior surface of every vehicle. Sure, we’re now living in the Golden Age Of Engines— there’s no arguing with the horsepower and efficiency numbers we’re seeing from internal combustion these days— but I’ll take the early 1990s. And the NSX. (Read More…)