The Truth About Cars » November Sales The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Thu, 17 Jul 2014 20:36:40 +0000 en-US hourly 1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » November Sales TrueCar, Auto Execs Expect Very Strong November Wed, 28 Nov 2012 12:47:31 +0000

Driven by a rebounding economy and an after-Sandy pop, auto sales in November will be be  “highest since February 2008,” expects Jesse Toprak, senior analyst at Sales chiefs at major automakers agree.

Unit Sales Forecast November 2012
Manufacturer Nov’12 MoM YoY
Nissan 86,527 8.6% 1.6%
Hyundai/Kia 97,430 5.1% 12.5%
Honda 111,108 3.9% 32.4%
Toyota 161,184 3.8% 16.8%
Volkswagen 47,264 2.7% 24.0%
Industry 1,120,088 2.6% 12.7%
Ford 168,963 0.6% 1.5%
GM 196,575 0.4% 9.0%
Chrysler 126,615 0.3% 18.1%
Source: TrueCar

TrueCar projects November sales of new light vehicles to be 1,120,088 units, up 12.7 percent from November 2011 and up 2.6 percent from October 2012, for a Seasonally Adjusted Annualized Rate (“SAAR”) of 15.2 million.

Most of the growth comes from Asian and European transplants. Nissan is projected for an 8.6 percent month-on-month pop, mainly driven by record incentives. TrueCar says that on average, Nissan put $4,273 on the hood of every car sold in November. Much maligned Honda is projected to increase its sales by a third over November 2011.

Market Share Forecast November 2012
Manufacturer Nov’12 Oct’12 Nov’11
Nissan 7.7% 7.3% 8.6%
Toyota 14.4% 14.2% 13.9%
Hyundai/Kia 8.7% 8.5% 8.7%
Honda 9.9% 9.8% 8.4%
Volkswagen 4.2% 4.2% 3.8%
Chrysler 11.3% 11.6% 10.8%
Ford 15.1% 15.4% 16.7%
GM 17.5% 17.9% 18.2%
Source: TrueCar

The strength of the foreigners is expected to translate into lost market share in Detroit. Ford and GM are seen to lose share both month-on-month and year-on-year. Chrysler is seen to improve its share by half a point over November 2011, but to shed three tenths compared to October 2012.

Carmaker executives agree with the projections. Toyota’s U.S. Chief Jim Lentz expects a SAAR anywhere between 14.8 and 15.2 million. John Mendel, EVP of American Honda, expects a November SAAR “right around 15 million,” Reuters reports.

Toyota believes that 400,000 units were destroyed by Sandy, 100,000 of those being new cars, Lentz told Reuters.

Jim Farley, Ford’s global sales and marketing chief, is banking on people getting tired of their thirsty old cars, and want to trade them for fuel efficient new ones. “The average car is 11 years old,” Farley told the Wall Street Journal. “The fleet has never been older.”

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GM Sales Fall 2 Percent In November Tue, 01 Dec 2009 21:39:48 +0000 Yawn.

GM’s sales fell by only two percent in November, showing that, unlike Chrysler, its sales are fairly well tied to the overall health of the market. All four of GM’s “core brands” posted month-on-month increases, with Buick up 14.8 percent, Cadillac up 10.3 percent, Chevrolet up 4.5 percent and GMC up 5.4 percent. Non-core brands including Hummer, Pontiac, Saab and Saturn combined for a 47.9 percent decline, to 11,755 units. Cars fell by 1.3 percent, while Trucks were down by 2.8 percent, leaving GM with total deliveries of 151,427 units.

Buick was a mixed bag in November, with LaCrosse improving 63 percent on last November’s numbers for its moribund predecessor, to 3,400 units, while Lucerne fell 30 percent to 2,171 units. Enclave saw a decent 33 percent increase over last November, with 3,056 units sold. Despite growing the most in month-on-month sales, Buick is still GM’s weakest “core brand” by volume with only 8,627 sales, and it barely beat Pontiac’s 7,426 unit performance.

Cadillac saw a troubling 6.8 percent decline in its best-selling model, the CTS, despite the alleged success of last month’s V-Series Challenge PR stunt. DTS improved by 9.4 percent, with 1,408 units, while STS declined over 55 percent to a mere 279 units. XLR (yup, they’re still selling ‘em) was down only five units, with 55 sold, while the Escalade triplets combined for 2,270 units. The new SRX blew out all comparisons to last November’s performance by its aged predecessor, posting a 207 percent increase to a respectable 3,004 units.

Chevrolet’s cars posted a combined 16.9 percent increase, but the news wasn’t all good. Aveo posted a 33 percent drop to 2,212 units, Cobalt fell by 19 percent to 5,112 and Impala slid 3.7 percent to 12,375. Malibu and Camaro combined to bring up the brand’s car average though, with the ‘bu rising 17.5 percent to 11,113 and the Camaro posting a solid 6,867 units.

Chevy’s trucks, utes and CUVs didn’t fare quite as well, posting a 2 percent combined drop. Colorado kept dropping off the radar, falling 47.4 percent to 1,316 units, as did Trailblazer (-94 percent to 165 units). Bright points were the HHR (+38 percent, 4,720 units), Equinox (+273 percent, 9,587 units), Traverse (+140 percent, 7,054 units), Tahoe (+57 percent, 6,528) and Suburban (+20 percent, 4,678 units). Fullsize trucks were hard hit though, with Avalanche (-31 percent, 1,373 units) and Silverado C/K (-25 percent,  22,101 units) posting significant losses.

GMC’s sales mirrored Chevy’s, where declines in aging models were barely edged out by more successful newer models for a 5.4 percent increase. GMC’s big winner was the Acadia, which posted a 47 percent increase to 3,877 units. The new Terrain came a close second, with 3,683 units sold, and the Yukon had a surprisingly solid month, nearly flat at 2,253 units. Sierra sales fell below 10,000 units, to 8,371, while Yukon XL held relatively steady with only a 10.7 percent loss to 1,543 units.

Meanwhile, on the non-core brand front, Hummer posted another monstrous decline, dropping 84 percent to 221 units. With sales that bad, don’t be surprised if the deal to sell the ute brand to China’s Sichuan Tengzhong falls through any day now. Saab sold fewer than 300 cars, with every model falling by at least 50 percent. Pontiac sold 5,852 G6s (coming soon to a rental lot near you), which made up nearly all of its 7,300-unit car volume. Saturn sold 1,794 cars and 1,943 crossovers, including 1,362 VUEs.

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Hyundai November Sales Boom By 46 percent, Kia Rises 18 Percent Tue, 01 Dec 2009 20:40:06 +0000 Reason to smile...

The Hyundai sales juggernaut rolled on in November, posting the highest month-on-month gain of any brand with a 46 percent increase [release here]. Its sister brand Kia wasn’t far behind with a 21 percent sales gain over November 2008 [release here]. Year-to-date, the two brands have combined for 680,282 units, a mere 16,417 fewer than Nissan’s 2009 numbers.

Hyundai did post predictable declines for its end-of-life models like Tiburon (one unit sold), Azera (248 units sold) and Entourage (-2 sales, somehow). Veracruz and Tucson were the only other decliners for the brand though, with decreases of 470 and 30 units respectively.  Otherwise, the news was all good. Accent climbed a whopping 93 percent, to 3,831 units, Elantra rose 88 percent to 6,127 units, and Sonata improved by 52 percent with 8,178 units sold. Santa Fe added 53 percent, climbing to 6,564 units, while Genesis doubled up as well, with a 52 percent increase to 1,751 units.

Kia followed Hyundai’s example, losing sales in non-car segments but more than making up for them with its cars. Borrego was Kia’s only non-car gainer, posting 825 sales compared to only 190 last November. Rondo posted a 70 percent decline to 425 units, while Sedona slid 15 percent to 1,895 and Sorento fell about 45 percent to 1,657. Sportage was flat at 1,340 units. Amanti proved that its Cadenza replacement can’t come soon enough, as it was the only Kia car to post a decline, falling from 415 to 35 units. Optima increased about 57 percent to 1,644 units, while Rio increased 64 percent to 3,496. The discontinued Spectra sold only 89 units, but its replacement, the Forte, more than matched last November’s Spectra sales, moving 4,044 units. Kia’s other new model, the Soul sold a respectable 2,505 units.

The rise of Hyundai-Kia proves that lagging automakers can’t simply wait for the market to turn around a float all boats equally. Hyundai is aggressively grabbing market share, ratcheting up pressure on moribund brands. Hyundai-Kia’s success with cars rather than SUVs seems to be another indication of where the market is headed. In any case, there’s no doubt that Hyundai Group is becoming a major player, sneaking up on Nissan and Chrysler’s annual sales volume.

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Chrysler November Sales Plummet 25 Percent Tue, 01 Dec 2009 19:15:10 +0000 Slipping away...

Initial indications of November’s sales numbers show an industry exhibiting some signs of leveling off after a solid year of steep declines. And when the rest of the industry is merely flat, Chrysler has to satisfy itself with slightly-less-dramatic-than-usual declines. Though Chrysler’s sales [full PDF release here] were “only” down 25 percent compared to November 2008, things were hardly going well a year ago. As a result, Chrysler sold an embarrassing 63,560 units total, ending the month with a 64-day supply of vehicles despite offering some of the industry’s most generous incentives. Forget the percentages, Chrysler’s niche-like volume is the killer here… and it’s relentlessly slipping away as the Pentastarred zombie crashes into oblivion.

All brands were down for the month, with Dodge skidding 8 percent, Jeep dropping 24 percent, Chrysler tumbling 37 percent and the new Ram brand falling 38 percent.

Chrysler’s only month-on-month gainers were the Sebring (+5 percent, 3,044 units), Avenger (+51 percent, 3,571 units), Journey (+93 percent, 5,434 units) and Caravan (+35 percent, 8,171).

The big losers? There are so many to choose from. The decision to keep PT Cruiser’s rolling off the line until 2011 wasn’t well-justified last month, as PT plummeted 91 percent to 310 (no, not a typo) units. Caliber fared little better, as an 85 percent decline dropped volume to a paltry 412 units. Dakota fell to triple-digit volume levels as well, posting a 62 percent decline to 663 units. Though Ram “only” fell 35 percent, it’s status as ChryCo’s best-seller means it shed a whopping 5,751 units compared to last November, for a total volume of 9,787 units.

All in all, Chrysler continues to exhibit all the signs of freefall. Though decent sales of Journey might indicate that Chrysler’s new ad campaigns might be having some affect, it’s clear that nothing short of a biblical miracle will stop Chrysler ignominious decline. And with no new product due to hit ChryCo’s showrooms until this time next year, there’s little reason for optimism. Chrysler is a dead automaker walking.

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