By on July 3, 2015

Takanobu Ito

In its 104-page annual sustainability report, Honda announced it would make English its official language by 2020, requiring all interregional communication be conducted in English. Similarly, English-language proficiency would be a requirement for promotion to management. The new mandate appears on Page 70 of the report.

Despite burying the lede, it’s a seismic change for the Japanese company. According to Automotive News, five years ago then-boss Takanobu Ito said — possibly in Japanese — that making English the official language of Honda was “stupid.” Five years from now, presumably all of Honda’s workforce, which includes more than 200,000 people — nearly three-quarters of it outside of North America — will be speaking the language.

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By on May 2, 2015


Even with a depressed euro and sales falling 2.7 percent in April, Volkswagen is staying the course.

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By on January 15, 2015



This was my first vacation in, like, ever. And it was supposed to be a break from cars. No driving, wrenching, writing, photographing!  Stop looking at that Ford Versailles, don’t take a photo of that Renault, because car design is no vacation in such a beautiful place…right?

And then “my” Ford Ranger found me in Leblon. Oh, for the love of why did I walk down this street I can’t believe that stupid truck followed me from…

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By on December 23, 2014



Rusty Mazda Protege5 (photo courtesy: old Piston Slap post)

Stefan writes:

Sajeev, I recently had a conversation with my cousin in Wisconsin. He claimed that cars assembled in North America are more rust prone than cars assembled in Japan or other oriental countries. Apparently his observation was based on several cars in our extended family: An elderly Dodge Durango and a not-so-elderly Honda Odyssey with the traditional clapped-out transmission.

I have never seen any statistics to support these ideas and really don’t recall reading suchlike statements in the TTAC in the past. That older American cars rust more than newer Japanese, and vice versa, seems natural and I recall seeing many old Japanese cars with severe corrosion damage, but what is the truth in this matter? Over to you and the B & B!

Stefan (’97 Fat Panther without a speck of rust)

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By on October 22, 2014


When Daimler begins production of its next-gen Sprinter, quite a few of the vans will be leaving an assembly line somewhere in North America.

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By on September 29, 2014


Right now, 4,000 2015 Nissan Rogues are on their way from South Korea to North America, supplementing production of the crossover in Smyrna, Tenn. as part of an agreement signed between Renault Group, Nissan and Renault Samsung Motors in 2012.

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By on July 11, 2014


Kia is apparently looking at expanding into the niche diesel market in the United States – but not just yet.

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By on June 26, 2014


Still mulling over where to build a second North American factory, BMW CEO Norbert Reithofer stated his company would have an answer before the automaker goes on summer break.

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By on June 11, 2014


Fiat Chrysler Automobiles has just released their initial list of dealerships who will have the right to sell the Alfa Romeo 4C to North American customers, while the sports car will bring 342 pounds of luggage for the trip from Modena to the selected showrooms.

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By on January 23, 2014

Toyota Baja California Assembly Line

As the yen weakened against the dollar for a second consecutive year, Honda, Nissan and Toyota all set production records in their North American plants in 2013, according to Automotive News.

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