By on March 25, 2015

2015 BMW i3 Range Extender Exterior-007

BMW’s i3’s success is helped by a number of government incentives in a few of the automaker’s key markets, according to CEO Norbert Reithofer.

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By on March 5, 2015

2015 BMW i3

Though sales of electric vehicles are still weak, automakers are not giving up on them over the long term.

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By on March 23, 2010

While the autoblogosphere frets bout whether BMW drivers can tell which wheels drive their cars, the real news in the BMW-goes-FWD storyline is the impact that the sea change in brand strategy is expected to have on volume. Automotive News [sub] reports that BMW is developing a new family of modular gas and diesel engines, which are intended “primarily for BMW’s new front-wheel-drive architecture, but the powerplants also will be used in the automaker’s rear-wheel-drive cars,” according to CEO Norbert Reithofer. And the volume at which this new family of three, four and six-cylinder engines will be produced is one of the early indications of where BMW is going with its FWD expansion. Today, BMW sells just under 1.3m vehicles worldwide. That’s fewer cars than will be powered by this new family of engines alone, which Reithofer says will motivate 1.5m vehicles worldwide. Considering BMW’s goal is to sell 2m vehicles of all its brands by 2020, it’s clear that much of that growth will be made possible by new FWD-inclusive drivetrain technology.
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