Tag: Nissan

By on May 2, 2016

2016+GMS_Toyota+C-HR_07

Why should Nissan have all the stealthy sport crossover fun?

That’s the view of Toyota C-HR chief engineer Hiroyuki Koba, who is seeking approval for a hotter version of the upcoming crossover, Autocar reports.

First teased as a Scion concept, the 2017 C-HR bowed earlier this year at the Geneva Motor Show, adopting a new brand name after Toyota took its youth-oriented division behind the barn for a date with death. (Read More…)

By on April 22, 2016

leaf

Nissan is trying to play Tesla’s lengthy Model 3 waiting list to its advantage.

A print ad that landed in the country’s most-read newspapers this morning is playing up the Model 3’s wait times, according to Automotive News, and encouraging EV buyers to go the faster route by buying a Leaf.

There’s nothing subtle about the ad, which would have been green-lit by Nissan’s intimidating sales and marketing head Christian Meunier. Since taking on the role in January, Meunier has laid out an aggressive marketing strategy, meaning the Leaf spot could be the first of many cheeky ads. (Read More…)

By on April 20, 2016

Ten Best/Worst Automobiles Today

So far, you’ve nominated 156 separate vehicles for TTAC’s 2016 Ten Best Award — including a cornucopia of models that shouldn’t be nominated. (Reading comprehension, people!)

Here are some insights into the Best & Brightest hive mind.

(Read More…)

By on April 18, 2016

IMG_1820

I wonder how many of the Best and Brightest have been watching, waiting for this column to descend once again upon a subject automobile that has had a truly mystical device bestowed upon it by its creator. I’m talking about the equipment that blew the expression right off your neighbor’s face when showing off your new purchase in the driveway. A true novelty lost to time. Something that probably should be capitalized on currently by automakers in an updated form in this age of “let’s fill this humorless pod full of unusable gadgetry so it doesn’t look like a rolling flip-phone.”

I’m talking, of course, about a little thing called voice warning.

You see kids, something magical happens when that speaker chimes in to apprise you of things you probably already knew about. And while we’re on the subject of cars so equipped, why not focus on something with … soul?

(Read More…)

By on April 18, 2016

2015 Ford Focus Electric

Ford Motor Company is hitting the brakes in the electric vehicle range war.

While competitors like Tesla and General Motors are busy preparing EVs with ranges of 200 miles or more, Ford is staying put at the 100-mile line, Automotive News has reported.

Though it plays well in the plug-in hybrid game with models like the C-Max and Fusion Energi, the automaker’s only “pure” EV — the Focus Electric — has lingered near the back of the pack in terms of range since debuting in 2012. (Read More…)

By on April 11, 2016

2016 Nissan Titan XD exterior with empty trailer, Image: © 2016 Alex L. Dykes/The Truth About Cars

Japanese car companies have been trying to break into the American full-sized pickup market for decades. Despite Japanese trucks having a sterling reputation for dependability and reliability internationally, ‘Muricans are a different bunch. Not even Ford’s switch to “European-style” twin-turbo engines and aluminum bodies could stop the freight train that is the F-Series sales chart.

On the opposite end of that sales chart is the last-place Titan. Nissan sold just 12,140 Titans last year, 1/10th of Toyota’s own meager volume and 1/65th of Ford’s truck sales.

Rather than picking up its marbles and going home, Nissan thought outside the box and came up with a novel idea. Why not “right-size” a 3/4 ton truck and sell it for a little more than your average 1/2 ton? With the Detroit Three engaged in serious towing and payload wars, the heavy-duty pickup segment looks more like a Freightliner convention.

That’s where the diesel Titan XD comes in.

(Read More…)

By on April 8, 2016

Nissan Gripz Concept

Is there a Nissan competitor to the BMW i8 in the works? A senior executive has hinted there might be.

Speaking to Auto Express, senior vice-president Shiro Nakamura said an electric sports car is one option the automaker is considering for its upcoming modular vehicle platform.

(Read More…)

By on April 8, 2016

1983 Nissan Sentra in California Junkyard, RH rear view - ©2016 Murilee Martin - The Truth About Cars

The first-generation Nissan Sentra first appeared on American roads in 1982, early in the very costly Datsun-to-Nissan rebranding process. The lightweight, fuel-efficient Sentra was a big sales hit, because drivers in the early 1980s (with vivid memories of the gas lines of a few years earlier) were willing to put up with double-digit horsepower and lots of NVH in a car that promised decent reliability and cheap point-A-to-point-B costs. Now, of course, nearly all of the early Sentras are gone, so this well-worn example in a San Francisco Bay Area yard gives us an interesting history lesson. (Read More…)

By on March 31, 2016

2017 Nissan GT-R Grille, Image: Nissan USA

Last fall, we had a typical-for-TTAC slap fight between Bark and Mark, centered around Nissan. I’ve been ruminating on this argument for months, but my conversation last week with NISMO chief Hiroshi Tamura — and seeing what Nissan chose to feature in New York — finally pushed me over the edge.

As I walked through the glass doors in the Jacob Javits Center last Wednesday morning, preparing for my first auto show as a member of the press, the automaker that’s defined much of my motoring life was front and center.

Somewhat inexplicably, Nissan had rented possibly the best, highest-traffic space in the entire hall and filled it with a tribute to a six-figure supercar, complete with a bunch of old cars the U.S. never saw when new.

(Read More…)

By on March 29, 2016

Christian Meunier, Image: Nissan

Nissan’s U.S. sales boss delivered some Glengarry Glen Ross-style “motivation” to its ad agencies in order to pump up the brand’s weak messaging via a new campaign.

Christian Meunier, who took control of Nissan’s U.S. sales and marketing in January, dressed down a roomful of agency reps a week into his new job, according to Automotive News (via Ad Age).

(Read More…)

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