The first-generation Nissan Sentra first appeared on American roads in 1982, early in the very costly Datsun-to-Nissan rebranding process. The lightweight, fuel-efficient Sentra was a big sales hit, because drivers in the early 1980s (with vivid memories of the gas lines of a few years earlier) were willing to put up with double-digit horsepower and lots of NVH in a car that promised decent reliability and cheap point-A-to-point-B costs. Now, of course, nearly all of the early Sentras are gone, so this well-worn example in a San Francisco Bay Area yard gives us an interesting history lesson. (Read More…)
Last fall, we had a typical-for-TTAC slap fight between Bark and Mark, centered around Nissan. I’ve been ruminating on this argument for months, but my conversation last week with NISMO chief Hiroshi Tamura — and seeing what Nissan chose to feature in New York — finally pushed me over the edge.
As I walked through the glass doors in the Jacob Javits Center last Wednesday morning, preparing for my first auto show as a member of the press, the automaker that’s defined much of my motoring life was front and center.
Somewhat inexplicably, Nissan had rented possibly the best, highest-traffic space in the entire hall and filled it with a tribute to a six-figure supercar, complete with a bunch of old cars the U.S. never saw when new.
Nissan’s U.S. sales boss delivered some Glengarry Glen Ross-style “motivation” to its ad agencies in order to pump up the brand’s weak messaging via a new campaign.
Christian Meunier, who took control of Nissan’s U.S. sales and marketing in January, dressed down a roomful of agency reps a week into his new job, according to Automotive News (via Ad Age).
Nissan’s product pipeline has all the flow of a crusted-over faucet, and that’s not good for business.
That, automation is insidiously infiltrating cars all around you, Mercedes-Benz goes all in on AMG, Jaguar teases China with something special, and foreigners flee the Russian automotive landscape … after the break!
Well, I hate to say I told you so, but I told you so, didn’t I? Eight years ago, when the R35 GT-R arrived on our shores, it was widely claimed and believed that Nissan would sell 5,000 GT-Rs a year in this country and that the GT-R would cast an effective halo on the company’s relatively unexceptional product line. As to the first prediction: they didn’t close. You would need to combine four of the GT-R’s best-selling years to break the five-thou mark.
Spy shots of the next-generation Nissan Micra undergoing road testing have rolled in from southern Europe.
Despite the camoflage, it’s the clear the next sub-subcompact Micra will be a departure from the bulbous current model, no doubt influenced by the Nissan Sway concept car unveiled at the 2015 Geneva International Motor Show.
The newly refreshed 2017 Nissan GT-R on the rostrum drew the focus of many, but it was the five historic vehicles Nissan decided to bring to the New York International Auto Show that shouted for my attention in the crowd.
These five Skylines represent the race-bred heritage of the GT-R, while simultaneously taunting American enthusiasts who could never buy these iconic sports cars when they arrived new to dealerships.
The R35 Nissan GT-R is getting another facelift to keep the eight year old chassis going for 2017. The changes include a corporate “V-Motion” grille along with updated bodywork and a small boost in power.
The grille change is accompanied by an updated reinforced hood and a new front bumper treatment that is slated to give better downforce and stability. The sides and rear have also received updates to give a wider stance while the signature taillights have been kept.
As we reported yesterday, a group of top automakers has agreed to offer automatic emergency braking (AEB) on almost all of their models by 2022.
The National Highway Transportation Safety Administration (NHTSA) confirmed the voluntary agreement today, meaning virtually all light-duty cars and trucks sold in North America will adopt the safety feature by Sept. 1, 2022.
The group is made up of Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA. (Read More…)