It’s not just oil, water and other precious resources that we’re running out of here on planet earth. Apparently, we’re a little short on automotive nameplates too. If you believe the reports in industry trade pubs, we’ll eventually be overrun by obscure alphanumerics as the number of trademark-ready monikers gradually thins out. Scarcity isn’t the only factor behind it either. Frequently, nameplates get retired, and an all-new version of the previous car is re-introduced with another combination of numbers and letters – just like Nissan is planning to do with the Skyline after 56 years of production.
Tag: Nissan Z
The Datsun 240 was as a true revolutionary, smashing the long-stagnant sports car market of the sixties into smithereens. It was long overdue too; folks were getting cranky for the messiah: a truly modern sporty two seater with four-wheel independent suspension, a zippy OHC six engine, dazzling styling, all served up at a reasonable price; say $3500 (about $20k adjusted). The hole in the market for such a car was begging to be filled. And Datsun stepped up and delivered, with a grand-slam home run. But like most revolutionaries, the Z was anything but truly original. But then neither was Che nor Lenin; they studied Marx. And Datsun? They took their studies seriously too.