With the hatchback Note available for the duration of the 2014 calendar year, Nissan’s Versa lineup posted huge year-over-year gains in the United States in 2014.
Total Versa volume jumped 19%, or 22,429 units, to a class-leading 139,781 sales in 2014.
• Segment grows in a stagnant car market
• Fit ranked second in the category in 2014 Q4
• New Mazda 2 arrives this year
Had Versa volume declined 19%, it still would have ended 2014 as America’s top-selling subcompact. The Versa’s market share in the strict confines of this nine-car subcompact category grew from 23.3% in 2013 to 26.8% in 2014.
No premium or power nuttin’.
All yours for $12,800 before fees, tax, tag, title.
The Canada-only Nissan Micra debuts in April, with Nissan hoping to pick up overall market share in The Great White North. But Automotive News reports that one casualty of the Micra’s introduction will be the Versa Sedan – hardly a surprise when both compete at the absolute low end of the market.
Making a “cheap” car is a tried and true formula for most auto makers. Making a car with a low sticker and a solid value proposition is tough. Not only do you have to keep the starting price low, but you have to worry about fuel economy, maintenance, insurance and everything that goes into an ownership experience. Reviewing cars that focus heavily on value is even trickier. Indeed a number of buff-book journalists were offended by the Versa Sedan’s plastics, lack of features and small engine. My response was simple: what do you expect of the cheapest car in America? Trouble is, the Versa Note isn’t the cheapest hatchback in America, so this review is about that elusive quality: value.
Sub-prime finance has attracted a bit of interest (no pun intended) over at TTAC lately, and the segment itself has experienced phenomenal growth in the post-bailout era.
Auto lending site www.carfinance.com released a list of the top 10 most popular new and used vehicles as purchased by sub-prime buyers over the last six months. While it’s not the most complete list by any means, it does give us a glimpse into the choices of sub-prime buyers. As far as we know, no such list has ever been compiled prior to this.
For 2013, America’s cheapest car will get another bit of unloved technology to go along with its continuously variable transmission.
While Honda and Mazda are just getting their respective footholds in Mexico (the two automakers are opening up respective assembly plants in Mexico), Nissan has had a long presence south of the border, building cars at its Augascalientes, Mexico plant for decades.
Sajeev and Steve,
I’m almost done with my tour here in Korea and it’s time to return to “America-land.” That means it’s car shoppin’ time! So if you’ll remember, I still have my S2000 that my father-in-law’s taken care of but I don’t want to use it as a DD. And my wife wants a car of her own as well. We’re going to Ft. Huachuca, AZ and lots of road trips to TN and other lands are in our future. I want a spacious (read: wagon and AT) highway cruiser for the wife and something cheap and cheerful (read: MT) that I won’t mind baking in the AZ sun.
So here’s the ROE (rules of engagement):
Wife’s car: $30K-$40K, wagon-y, AT, luxo-ish
My DD: $10K max, MT, beater-ish