1 million units a year. That’s going to be the minimum volume necessary for car makers to survive, if you believe SEAT boss James Muir. His struggling brand sold just 320,000 cars last year, and their exposure is largely limited to economically ill countries in the sunny areas of Europe.
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Just as McDonald’s resturants successfully introduced themselves into food-conscious Europe, another American-derived invasive species could be entering and killing off the native fauna.
Despite being attacked in some circles as symbols of American decadance, the compact crossover is rapidly gaining in popularity. French business outlet La Tribune reports that sales of small crossovers are up 25 percent this year, with crossovers of all sizes now accounting for 10 percent of the car market.