Nissan Canada markets their new entry-level car with a $9998 base price. (It’s $11,398 with destination, $14,698 with a 4-speed auto and air conditioning.)
The Micra is a sub-Versa car in a small car lineup that includes the Sentra and Juke, but no longer the Cube. It is the cheapest car in Canada. Its most obvious direct rival, aside from the Versa, would be the Mitsubishi Mirage. Our managing editor, a certain Mr. Kreindler, says the chassis is “promising” and “shockingly adept.”
You might also be shocked to see the level of popularity achieved by the Micra so early on in its Canadian tenure. (Read More…)
Canada and the United States are different in a thousand subtle ways. Surely, our auto market accounts for a few of those things. Our streets are tighter, our gas is more expensive and due to our tiny market (smaller than California’s) and our American-style regulations, our product mix mirrors that of what’s offered in America. But if the Nissan Micra is successful, that might change.
To paraphrase Tony Judt, Toronto is not the great Canadian city – that will always be Montreal. And I’ll be going there next week to test out the Canadian-exclusive Nissan Micra.
The Canada-only Nissan Micra debuts in April, with Nissan hoping to pick up overall market share in The Great White North. But Automotive News reports that one casualty of the Micra’s introduction will be the Versa Sedan – hardly a surprise when both compete at the absolute low end of the market.
At the Canadian International Auto Show, Nissan debuted their Canadian-only Micra, an A-Segment car that takes up the Kia Rio’s one-time mantle of being the sole new car available for less than $10,000. At the show, we learned a few things about the Micra.
At the Canadian International Auto Show, Nissan announced that the new Micra, slated for Canada only, would slot in just under $10,000, making it the cheapest new car on sale in Canada. Compared to world markets, the Micra has some Canadian-only features, like an upgraded HVAC system and split-folding rear seat (to carry hockey bags and other large parcels).
Multiple sources are reporting that, yesterday in Quebec, Nissan announced the return of its world supermini, the Micra/March, to the Canadian market.
The often-ignored Montreal Auto Show will have two major debuts, both A-segment cars that may not make it past the 49th parallel. According to Autos.ca, Mitsubishi will debut a production-ready version of the G4 concept, aka a Mirage sedan, while Nissan will show off a Canadian-spec Micra. The diminutive Micra will likely slot below the Versa Note in size, but perhaps be positioned as a chic city car, to compete with the Fiat 500.
Canada’s affinity for small cars may result in it getting yet another exclusive product that won’t be offered to Americans. In addition to the Toyota Echo hatchback, Acura EL and Mercedes-Benz B-Class, the Nissan Micra may be sold in Canada.
Thailand will be the recipient of a $358 million dollar Nissan plant, with a maximum capacity of 150,000 cars, with half of those set for export.