By on January 12, 2017

2018 Toyota Camry – Image: Toyota“When you get into next year and you look at 2018, I believe with these three products
and the excitement they bring back to that segment, I don’t see it falling anymore.”

– Jack Hollis, Toyota Motor Sales USA’s VP of marketing

U.S. sales of midsize cars tumbled by more than 250,000 units in 2016 even as new vehicle volume rose to record highs. The rate of decline was sharper than the decline experienced by the car sector at large. Only Chevrolet, with the all-new Malibu, and Subaru, with the relatively low-volume Legacy, sold more midsize cars in 2016 than in 2015.

Fleet sales excluded, retail data manifests a worsening of results as the year wore on. According to J.D. Power’s PIN December Industry Health Report, midsize car market share fell below 10 percent for the first time ever.

But Toyota USA’s marketing chief, Jack Hollis, believes 2017 could mark the end of the midsize decline, and 2018 sales of midsize cars could even begin to increase. (Read More…)

By on December 2, 2016

1992 Nissan Altima (public domain)

I had somewhat of a unique high school experience, in the sense that it was the most after-school special, stereotypical experience possible. I went to a suburban school with just the right amount of ethnic diversity — which is to say that even the black and Hispanic and Asian kids listened to Pearl Jam and wore Ralph Lauren.

When it came to our first cars, we didn’t just go down to the local dirt lot and buy something with our savings from fast food jobs. No, we were spoiled brats who were given sensible compact to mid-sized sedans by our parents. We didn’t lust after MK II GTIs or Geo Storms — no, we sat around the lunch table in 1994 and debated the merits of the fifth-gen Honda Accord, the basic but steady Ford Taurus, and the GOAT XV10 Toyota Camry, especially the blingy “American Edition.”

As for me, I had my heart set on the recently introduced Nissan Stanza Altima.

(Read More…)

By on August 18, 2016

MISSISSAUGA, Ontario, Canada (May 16, 2014) - An all-new Nissan Micra has returned to the Canadian landscape. This is a fun car, packed with details and more value than what is available in other small cars in the market. Its key attributes were on display in Montreal as the brand hosted a welcome-back event for the car., Image: Nissan Canada

Grits and poutine aren’t the only divisions betwixt us.

Celine Dion and two-year election campaigns aren’t the only factors that enable Europeans to tell us apart.

Catastrophic illness-induced bankruptcy and wait-time-fostering universal healthcare aren’t the only hallmarks of our unique approaches to public policy.

There are wildly divergent vehicular tastes between the United States and Canada, as well. (Read More…)

By on March 18, 2016

2015 Toyota Camry XSE red

If your neighbor tells you they’re thinking of buying or leasing a new midsize sedan, you wouldn’t be crazy to assume that they’ve likely visited the local Toyota, Honda, and Nissan dealers.

Yet the majority of U.S. midsize car buyers do not, in fact, choose the Camry, Accord, or Altima.

Diversity wins. The dominator isn’t all-conquering.

(Read More…)

By on March 12, 2014

TTAC_midsize-car-sales-chart-February-2014

By stealing the Toyota Camry’s best-selling midsize car crown, albeit likely on a temporary basis, the Nissan Altima ended February 2014 as America’s best-selling car overall. The Altima’s lead was also substantial enough last month to make the midsize Nissan America’s leading car year-to-date.

(Read More…)

By on December 10, 2013

2012 Acura ZDX-014

Every year, new cars arrive in the showrooms. Some are brand new to the world, others go through evolutions and revolutions. Yet, every year, some cars are sent off to the showroom in the sky.

(Read More…)

By on July 25, 2013

coupes

Well, folks, I’m sure you’ve heard the news: Nissan is cancelling the Altima Coupe. This, I believe, will affect many of us. You, for instance, might read my opening line and think: I MUST GET ONE BEFORE IT’S TOO LATE. If that’s the case, I strongly suggest visiting a Nissan dealer before supplies dry up, likely sometime in early 2015.

(Read More…)

By on July 1, 2013

Malcolm X by any means necessary

 

This year’s sales race in the mid-size segment is one of the most competitive in recent memory. 5 of the top 10 best-selling cars in America are mid-sizers, and automakers are pulling out all the stops in an effort to unseat the Toyota Camry from its standing as America’s best-selling car. But Toyota isn’t going down without a fight.

(Read More…)

By on May 6, 2013

Altima-side-550x412

One of the bigger stories of 2013 has so far managed to escape the news cycle. I’m not exactly sure why Nissan’s announcement of significant reductions on the MSRP of new cars hasn’t gotten more coverage, but I’m also not 100 percent sure of Nissan’s motives either.

(Read More…)

By on April 16, 2013

I sing the coupe eccentric;
The doors of those I love engirth me, and I endure them;
They will not let me park till I deal with them, wrestle with them;
And do not ding them, and close them with solid sound unknown by Kia Soul.

It wasn’t that long ago that I recorded my generally favorable opinion of the outgoing Nissan Altima during an impromptu trip to Nashville and parts south. That car was obsolete even as I was reviewing it, supplanted by a zoomy and flame-surfacey new sedan. As of yet, however, the corresponding new Altima coupe has only appeared in renderings and rumors. Therefore Nissan has returned the old two-door for a very limited 2013-model-year engagement. It’s available in one trim level (S), with one drivetrain (2.5 four-cylinder/CVT) and at a relatively steep price ($25,230).

As a child of the Seventies, I have a not inconsiderable attachment to the idee fixe of the mid-sized coupe. The Altima Coupe is the natural successor to the Cutlass Supremes and Monte Carlos that prowled the neighborhoods of my youth. For some time I’ve been trying, unsuccessfully, to rent a new one; that quest came to a successful conclusion when I stepped off the plane in Houston Friday night and found a 2013 Altima Coupe with just 1,400 miles in my assigned stall.

(Read More…)

By on April 8, 2013

The mid-size sedan sales race has become a close one over the first quarter of this year – while the Toyota Camry has established a healthy lead, the race for second through fourth place comes down to an 8,000 unit spread between the Honda Accord, Nissan Altima and the (game-changing) Ford Fusion.

(Read More…)

By on January 9, 2013

Camry or Accord?

Back in the early 90’s, most non-enthusiasts with who admired certain small cars as long-term transportation modules would wind up at a Toyota or Honda dealer. Civic, Corolla, Camry, Accord. The majority of these blase buyers would price out their Toyonda car with nary a fleeting glance toward the Nissan side of the world.

Those early-90’s Sentras may have eventually yielded a bulletproof powertrain for the developing world and a wonderful SE-R model as well. But nobody cared back then.  The Stanza? Still stuck in the 80’s school of design  with a 90’s price tag.

Nissan was the least loved child of the Japanese Big 3 among those who least loved cars in general. But then the market slowly changed.

(Read More…)

By on December 30, 2012

The “family sedan” may not be very exciting, but without midsized sales auto makers would be in a pickle. Ponder this: the five best-selling midsized sedans in America accounted for 1.3 million of the 12.8 million vehicles sold in 2011. With numbers like that, it’s important to get your mass-market people mover right. This means competitive fuel economy, a low base price and swipe as much tech from your luxury brand as possible. Either that or just wear a Nissan badge on the front. Say what? The last generation Altima was the second best-selling car despite being long in the tooth and filled with Chrysler quality plastics. That made me ask an important question: Is the fifth-generation Altima any good, or is it selling well (now in third place thanks to the new Accord and Nissan’s model change over) just because it has a Nissan logo on the front?

(Read More…)

By on July 11, 2012

A few years ago, a wave of internet-fueled utopian ideas were supposed to headline yet another “paradigm shift” (or whatever throwaway bullshit term you wish to substitute) as the Web 2.0 revolution made us all more “open” or “social” or “connected”. Then, most of us woke up and realized that this was all a scheme by a bunch of social maladroits to get rich using our personal data, and we all went back to living our lives.

(Read More…)

By on June 9, 2012

Tennessee is so 2011 for the UAW. The hot new locale for foreign plant organizing campaigns is Mississippi, where the UAW is trying to organize workers at a Nissan truck plant.

(Read More…)

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