By stealing the Toyota Camry’s best-selling midsize car crown, albeit likely on a temporary basis, the Nissan Altima ended February 2014 as America’s best-selling car overall. The Altima’s lead was also substantial enough last month to make the midsize Nissan America’s leading car year-to-date.
Tag: nissan altima
Well, folks, I’m sure you’ve heard the news: Nissan is cancelling the Altima Coupe. This, I believe, will affect many of us. You, for instance, might read my opening line and think: I MUST GET ONE BEFORE IT’S TOO LATE. If that’s the case, I strongly suggest visiting a Nissan dealer before supplies dry up, likely sometime in early 2015.
This year’s sales race in the mid-size segment is one of the most competitive in recent memory. 5 of the top 10 best-selling cars in America are mid-sizers, and automakers are pulling out all the stops in an effort to unseat the Toyota Camry from its standing as America’s best-selling car. But Toyota isn’t going down without a fight.
One of the bigger stories of 2013 has so far managed to escape the news cycle. I’m not exactly sure why Nissan’s announcement of significant reductions on the MSRP of new cars hasn’t gotten more coverage, but I’m also not 100 percent sure of Nissan’s motives either.
I sing the coupe eccentric;
The doors of those I love engirth me, and I endure them;
They will not let me park till I deal with them, wrestle with them;
And do not ding them, and close them with solid sound unknown by Kia Soul.
It wasn’t that long ago that I recorded my generally favorable opinion of the outgoing Nissan Altima during an impromptu trip to Nashville and parts south. That car was obsolete even as I was reviewing it, supplanted by a zoomy and flame-surfacey new sedan. As of yet, however, the corresponding new Altima coupe has only appeared in renderings and rumors. Therefore Nissan has returned the old two-door for a very limited 2013-model-year engagement. It’s available in one trim level (S), with one drivetrain (2.5 four-cylinder/CVT) and at a relatively steep price ($25,230).
As a child of the Seventies, I have a not inconsiderable attachment to the idee fixe of the mid-sized coupe. The Altima Coupe is the natural successor to the Cutlass Supremes and Monte Carlos that prowled the neighborhoods of my youth. For some time I’ve been trying, unsuccessfully, to rent a new one; that quest came to a successful conclusion when I stepped off the plane in Houston Friday night and found a 2013 Altima Coupe with just 1,400 miles in my assigned stall.
The mid-size sedan sales race has become a close one over the first quarter of this year – while the Toyota Camry has established a healthy lead, the race for second through fourth place comes down to an 8,000 unit spread between the Honda Accord, Nissan Altima and the (game-changing) Ford Fusion.
Camry or Accord?
Back in the early 90’s, most non-enthusiasts with who admired certain small cars as long-term transportation modules would wind up at a Toyota or Honda dealer. Civic, Corolla, Camry, Accord. The majority of these blase buyers would price out their Toyonda car with nary a fleeting glance toward the Nissan side of the world.
Those early-90’s Sentras may have eventually yielded a bulletproof powertrain for the developing world and a wonderful SE-R model as well. But nobody cared back then. The Stanza? Still stuck in the 80’s school of design with a 90’s price tag.
Nissan was the least loved child of the Japanese Big 3 among those who least loved cars in general. But then the market slowly changed.
The “family sedan” may not be very exciting, but without midsized sales auto makers would be in a pickle. Ponder this: the five best-selling midsized sedans in America accounted for 1.3 million of the 12.8 million vehicles sold in 2011. With numbers like that, it’s important to get your mass-market people mover right. This means competitive fuel economy, a low base price and swipe as much tech from your luxury brand as possible. Either that or just wear a Nissan badge on the front. Say what? The last generation Altima was the second best-selling car despite being long in the tooth and filled with Chrysler quality plastics. That made me ask an important question: Is the fifth-generation Altima any good, or is it selling well (now in third place thanks to the new Accord and Nissan’s model change over) just because it has a Nissan logo on the front?
A few years ago, a wave of internet-fueled utopian ideas were supposed to headline yet another “paradigm shift” (or whatever throwaway bullshit term you wish to substitute) as the Web 2.0 revolution made us all more “open” or “social” or “connected”. Then, most of us woke up and realized that this was all a scheme by a bunch of social maladroits to get rich using our personal data, and we all went back to living our lives.