Let’s get one thing sorted. The picture above is not, I repeat not, the wasabi-snorting-485-horsepower-3.7-second-to-60 Juke that Nissan has been teasing. Instead, this is the Nismo treated Juke we saw at the Chicago Auto Show in February. If you’re disappointed, or if the unusual confluence of shapes that is the Juke has made you throw up a little in your mouth, don’t click past the jump. We warned you.
BMW has its M-series, Mercedes has its AMG, Audi has its R. Now, Nissan has its NISMO. Like most in-house speed shops, NISMO has its roots in a factory racing department. “NISMO is the first true performance brand of Japan’s major makers,” as Nissan’s marketing chief Simon Sproule tells me at NISMO’s new headquarters in Tsurumi, near Yokohama, today. “The others are only playing around.” (Read More…)
Nissan’s motorsports division doesn’t think it has enough brand awareness in America. To counter this perception, Nissan tossed out a few NISMO (NISsan MOtorsports) models at the Chicago Auto Show. First up we have the Juke NISMO which is Nissan’s oddly shaped small crossover vehicle. The NISMO treatment makes the Juke look even more conspicuous on American roads with shapes and styles never before seen on a production vehicle. Whatever you do, don’t look up Juke in the Urban Dictionary while at work.
“And it goes like [human excrement],” said a freshly minted Nissan spokesperson who requested anonymity on account of him having been on the job for only two weeks. The “it” was Nissan’s latest racecar. It needed a special announcement, because it entered the hall with utmost stealth. None of the usual straight pipe roar. The Nissan Nismo racer is silent power. (Read More…)