Warning: Video NSFW in Sharia jurisdictions and parts of corporate America

Nissan plans a budget Leaf to be sold along the current version, Nissan’s Andy Palmer told the Financial Times. With the stripper model, Nissan hopes to extend the car’s reach beyond early adopters to “pragmatists.” Another problems remains unsolved: The car’s reach.

“The main hesitation in buying the car is from range anxiety,” Palmer told the FT. “Maybe we were over-optimistic with the ramp-up as well.”

Nissan budgeted for 40,000 Leaf’s to be sold in the current fiscal, but sold fewer than 12,000 Leafs in the first half. Range, cost, and charge time are seen as the main reasons standing in the way of mass adoption of EVs.

Cost is already coming down, but not due to scale effects: In addition to generous government subsidies, Nissan offered incentives worth more than $4,200 on the Leaf in September, TrueCar says. Edmunds estimates that GM is putting more than $5,000 on the hood of each Volt, Truecar thinks $8,000 is more like it.