Cadillac boss Johan de Nysschen has taken a lot of flak as of late for the brand’s moves to New York City, and to (albeit standardized) alphanumeric naming conventions. The first time, he took to Facebook to address his critics.
This time? De Nysschen took it to the source.
Now that Cadillac and 50 of its B&B have packed up and moved out of Detroit for the American hustle of New York, what do those closest to the brand have to say about the move? General Motors product boss Mark Reuss has a couple of cents to spare.
Cadillac will move its headquarters to New York City’s SoHo district, in a bid to establish itself as a distinct business unit and luxury brand, and put more distance between it and parent company General Motors.
Ford E-Series in Times Square, New York City – September 2014
You may remember my Trans-Siberian Railway series that took us from St Petersburg through to Mongolia. This time we are crossing the United States of America from the East to the West coast, departing in New York and arriving in Los Angeles. Last month the US new light vehicle market rebounded back to levels not seen since January 2006, so what better timing than now to explore it in detail, observing specificities in the automotive landscape as we go through various cities, States and regions.
Full report below the jump…
There is news, at least partially confirmed by General Motors, that the Cadillac brand may expand its operations in New York City, moving some business functions from the RenCen in Detroit. It’s thought that moving some marketing, advertising and strategy functions to the Big Apple will add luster to GM’s luxury brand by separating it from the city of Detroit’s tarnished image, as well as make it easier to attract talent to those positions. Some people apparently have the notion that “Detroit” is this incredibly provincial and insular place and that the only way to thrive in the highly competitive global automobile industry is to leave the Motor City behind, both figuratively and literally. That attitude, though, is nothing new, either outside Detroit or in the region. Also, the idea that the domestic car companies have been operated in Detroit by Detroiters, insulated from the rest of the country (and world) is contrary to the historical record. (Read More…)
As part of brand boss Johan de Nysschen’s overall plan to boost its image outside of the United States, Cadillac is considering moving some of its functions to New York City.
Shopping for a used vehicle in New York City? Thanks to city officials, the used car you buy will likely be a bit safer, as all 800 used dealerships must fix recalled vehicles prior to purchase, as well as fix those sold after the fact.
An interesting development in the ongoing Uber vs. Taxi battle – an UberX now costs less than a standard yellow cab ride in the five boroughs.
I have three choices for a “New or Used?” column today.
#1 Is a real estate agent from San Francisco who is looking at spending $13,000 on her next ride. She needs something ‘nice’ to shepherd around her clients.
#2 Is the owner of an Acura RSX Type-S that has 108,000 miles. He is looking at whether to spend about $1500 in new tires and suspensions components. Or whether to blow the budget and spend $40,000 on something new.
#3 Is Baba Booey
A New York State Supreme Court judge on Tuesday voided Nissan’s contract with New York Citys’ Taxi and Limousine Commission that would have forced taxicab operators to buy and use taxis based on the Nissan NV200 van. According to Automotive News, Judge Shlomo Hagler said that the commission “exceeded its authority” by awarding Nissan the exclusive ten year contract to supply New York City’s taxis. The ruling was the outcome of a lawsuit filed against the commission by the Greater New York Taxi Association. (Read More…)