Tag: navigation

By on September 30, 2011

Quick, what’s the point of having a navigation system in your car? To get where you want to be going, right? Well, IBM has another idea: maybe instead of taking you where you want to go, navigation systems should be offering to take you where a paying advertiser wants you to go. Say, right past their shop, for example. Popular Science quotes from one of IBM’s patent applications

Conventional route planning systems determine optimal routes based on different preferred conditions, including minimizing travel time or minimizing the distance traveled. By focusing on optimal route determination, the known route planning systems fail to consider non-optimal routes whose presentation to travelers may have value to other parties.

So, it’s not quite to the point of your nav system saying “I can’t let you not pass a Starbucks, Dave,” but in the future your navigation could strongly suggest that, rather than going to the farmer’s market, you stop by the supermarket that happens to pay IBM the most.

(Read More…)

By on November 22, 2010

It’s a well-kept secret, which will give the willies to people who are (at least publicly) worried about intellectual property: Microsoft has one of their best R&D centers in China. Located in the silicone gulch in the north of Beijing, MSRA (Microsoft Research Asia) is working on advanced technologies, mostly in the visual area. I worked with them once, and they are NFSWing good. They just had another great idea: Why not mine the knowledge of cab drivers when it comes to proposing the best route on your in-car navigation system? (Read More…)

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