The Truth About Cars » naming http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Mon, 29 Sep 2014 16:40:05 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.2 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » naming http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Meet The New Boss, Same As The Old Boss http://www.thetruthaboutcars.com/2014/09/meet-new-boss-old-boss/ http://www.thetruthaboutcars.com/2014/09/meet-new-boss-old-boss/#comments Wed, 24 Sep 2014 21:29:20 +0000 http://www.thetruthaboutcars.com/?p=918082 When Johan De Nysschen took over at Infiniti, his first moves were to move the brand’s headquarters and revamp its naming structure. That led to a jumble of confusion as industry observers and enthusiasts struggled to make sense of the new naming convention. Fresh off of moving Cadillac from Detroit to NYC, we have word […]

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When Johan De Nysschen took over at Infiniti, his first moves were to move the brand’s headquarters and revamp its naming structure. That led to a jumble of confusion as industry observers and enthusiasts struggled to make sense of the new naming convention. Fresh off of moving Cadillac from Detroit to NYC, we have word that De Nysschen will implement a new nomenclature for Cadillac.

The first car to use the new convention will be the unnamed flagship, dubbed the CT6. According to Cadillac, the new system “…will only change a product’s name when the product itself is redesigned or an all-new model is created.”

There’s also no word on how this will relate to trucks and SUVs, but surely destroying the Escalade brand equity in favor of some alphanumeric combination is a criminally stupid idea.

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Cadillac Flagship Sedan May Not Officially Bear LTS Name http://www.thetruthaboutcars.com/2014/09/cadillac-flagship-sedan-may-officially-bear-lts-name/ http://www.thetruthaboutcars.com/2014/09/cadillac-flagship-sedan-may-officially-bear-lts-name/#comments Mon, 22 Sep 2014 10:00:29 +0000 http://www.thetruthaboutcars.com/?p=915994 What’s in a name? A lot, if you’re Cadillac. Though the brand’s green-lit flagship F-segment sedan bears the internal codename LTS, it likely won’t keep the name when the 7 Series/S-Class fighter makes its debut next year. Automotive News says the reason for the possible move is due to the bottomless bowls of alphabet soup […]

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What’s in a name? A lot, if you’re Cadillac. Though the brand’s green-lit flagship F-segment sedan bears the internal codename LTS, it likely won’t keep the name when the 7 Series/S-Class fighter makes its debut next year.

Automotive News says the reason for the possible move is due to the bottomless bowls of alphabet soup being served to Cadillac customers entering the showroom, “a weakness of the Cadillac brand” chief marketing officer Uwe Ellinghaus proclaimed earlier this year.

Last month, the premium brand snagged former Infiniti boss Johan de Nysschen as its new chief. In his former role, de Nysschen revamped the naming scheme for the Japanese premium brand’s offerings, using Q for cars and QX for crossovers and SUVs. The claim for the method behind the madness was that he wanted Infiniti to have a broader range of vehicles around the world.

No matter what happens, the world will likely know the name of the beast by the time of the New York Auto Show next April.

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Infiniti Revives The “Q” http://www.thetruthaboutcars.com/2012/12/infiniti-revives-the-q/ http://www.thetruthaboutcars.com/2012/12/infiniti-revives-the-q/#comments Tue, 18 Dec 2012 15:49:32 +0000 http://www.thetruthaboutcars.com/?p=470583 Infiniti has decided to abandon its current alphanumeric strategy for…an all-new alphanumeric strategy whereby passenger cars are given the “Q” designation, and crossovers and SUVs are dubbed the “QX”. The G37, which has built up substantial equity over the last few years, will be renamed the “Q50″ for the sedan and “Q60″ for the coupe. […]

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Infiniti has decided to abandon its current alphanumeric strategy for…an all-new alphanumeric strategy whereby passenger cars are given the “Q” designation, and crossovers and SUVs are dubbed the “QX”.

The G37, which has built up substantial equity over the last few years, will be renamed the “Q50″ for the sedan and “Q60″ for the coupe. The M will be re-named the “Q70″. On the light truck side, the EX will now be known as the “QX50″ all the way up to the Nissan Patrol-based QX, which is now the “QX80″, with the current JX and FX filling out the┬áremaining┬áslots.

The ascending numeric designations do help with creating a hierarchy based on vehicle size, and also takes engine size out of the equation – important if Infiniti ends up downsizing to smaller engines, a la the German marques.

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