Tag: naming

By on December 10, 2015

2016 Porsche Boxster Spyder 01

Porsche announced Wednesday that it would change the model names for 2016 of its Boxster and Cayman models to “718 Boxster” and “718 Cayman” because there was once a race car in the 1950s and 1960s that had four cylinders and competed in a bunch of races, I guess. Either that, or Porsche is really into the Queens area code.

Oh yeah, and the company confirmed what we heard in September: the mid-engined Stuttgart machines will get a turbo fours instead of flat sixes from here on out. (Maybe GT4 models will retain the 3.8-liter six. Maybe.)

The name change seems, well, odd. Despite the loose association with a 60-year-old car, the switch to 718 Boxster and 718 Cayman seems to add a level of unnecessary naming convention for a German company that counts the ounces of its seatbelts for chrissakes.

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By on September 24, 2014

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When Johan De Nysschen took over at Infiniti, his first moves were to move the brand’s headquarters and revamp its naming structure. That led to a jumble of confusion as industry observers and enthusiasts struggled to make sense of the new naming convention. Fresh off of moving Cadillac from Detroit to NYC, we have word that De Nysschen will implement a new nomenclature for Cadillac.

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By on September 22, 2014

Cadillac-Elmiraj-concept-front-450x256

What’s in a name? A lot, if you’re Cadillac. Though the brand’s green-lit flagship F-segment sedan bears the internal codename LTS, it likely won’t keep the name when the 7 Series/S-Class fighter makes its debut next year.

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By on December 18, 2012

Infiniti has decided to abandon its current alphanumeric strategy for…an all-new alphanumeric strategy whereby passenger cars are given the “Q” designation, and crossovers and SUVs are dubbed the “QX”.

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