TTAC’s Alex Dykes didn’t fall in love with the Dodge Dart in his initial meeting, although he did refer to it as “class competitive”. In its first half-year on these shores, the Alfa-Dodge has struggled to keep inventory levels down despite great advertising.
Ten or twenty years ago, Chrysler might have let this state of affairs continue for a year or two before adjusting the product mix and/or changing the marketing approach, but in the lean-and-mean era they don’t play that game. The Dart GT is meant to restart the model’s momentum, and it does it the old-fashioned way: with high content and reasonably aggressive pricing.
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