By on July 24, 2013

photo-450x337

“Quality means doing it right when no one is looking.” – Henry Ford

Anyone who aspires to review cars should give Mary Walton’s “Car: A Drama of the American Workplace” a careful examination. In 392 pages, Walton introduces us to the men and women who went through the gruelling task of designing, engineering and planning DN101, the second-generation Ford Taurus that was meant to dethrone the Toyota Camry once and for all from its spot as America’s favorite car. Only the hardest of hearts would fail to identify with the Ford staffers who spent billions of dollars and countless hours slaving away at a project that ultimately flopped in the marketplace. I know it gave me pause for a long time when it came time to review a car. I began to second guess whether it was right to harp on some poorly fitting trim or wonky steering feel or a carried-over powertrain. Surely, someone wanted to do better, but budget constraints, infighting or other external factors must have conspired to taint their platonic ideal of an automobile.

And then I spoke to someone who worked at Ford and told me the story of their mother’s car shopping experience. “I went to the Lincoln dealer with her to look at a new MKZ,” he told me. “I was there, wearing my Ford jacket, picking the car apart on the showroom floor, cussing and spitting tobacco into a cup. There was flash (extra plastic that hasn’t been filed away) on the fascia. The fit was poor. My mom ended up buying a Lexus.”

Suddenly I didn’t feel so bad anymore.

(Read More…)

Recent Comments

New Car Research

Get a Free Dealer Quote

Staff

  • Authors

  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Matthias Gasnier, Australia
  • Tycho de Feyter, China
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Mark Stevenson, Canada
  • Faisal Ali Khan, India