I don’t know if it will help them sell cars are not, but Cadillac’s decision to move it’s business headquarters to the trendy Soho district of New York City has certainly gotten some attention as have Cadillac marketing maven Melody Lee’s comments related to the move and the potential customers they hope to reach by making Cadillac into a more general luxury brand, not just a car company. When I saw that Lee’s boss, Jim Vurpillat, Global Marketing Director for Cadillac was going to be participating in a press event for the 2015 Chevrolet Detroit Belle Isle Grand Prix, because Cadillac has factory based teams running racing versions of the ATS in the Pirelli World Challenge, it seemed like a good opportunity to ask him how racing and the high performance V cars in Cadillac’s portfolio fit in with appealing to New York’s trendy set, a group not known for their love or horsepower or what they see as environmentally questionable motorsports.
Well, clearly racing does make money for someone, at least enough to be a mini-industry. Does it though make sense for the Fords and Hondas of the world? Two students staked out roughly opposite positions on racing’s value as a technology driver; I’ll leave my thoughts to the end.
Motorsports fans, I have a question for you: when was the last competitive rear-drive rally car?
Honda’s Honda Performance Development announced this week that it will provide the power for the upcoming Formula Lites series, an open-wheel series sanctioned by SCCA Pro Racing with the goal of developing young professional drivers on their way up the competitive ladder.
How would you like to get insider access all weekend long to a major motorsports event, complete with a catered lunch every day, a commemorative shirt, hat and lapel pin, free parking and an invitation to a gala post-race party, all for just fifteen bucks? Well, the Chevrolet Detroit Belle Isle Grand Prix still needs about 100 volunteers to make up the balance of the approximately 1,100 volunteers who make the race possible. Okay, so technically it’s not just $15, you also have to agree to work one 8 hour shift each day of the three day event, but it still seems to be a great bargain and a terrific way to get an inside look at big league racing, in this case back-to-back Indycar races, a race in the TUDOR United SportsCar Championship, a Pirelli World Challenge Series race and the first appearance at the CDBIGP of Robbie Gordon’s SPEED Energy Stadium SUPER Trucks Series. (Read More…)
Detroit Free Press reports the U.S. Treasury lost $11.2 billion in taxpayer money from the rescue of General Motors back in 2008, up from the $10.3 billion estimated after the agency sold its remaining shares back in early December 2013. Part of the final figure came as a write-off of an $826 million “administrative claim,” which was found in a report by the Office of the Special Inspector General for the Troubled Asset Relief Program. The overall figure pales in comparison to the $50.2 billion given by both Bush and Obama administrations between 2008 and 2009 to GM as the automaker struggled through its financial crisis at the onset of the Great Recession.
Stumbling upon old family photographs is a funny thing. Sometimes, you find out that your parents were actually pretty cool in their day, devoid of middle-aged paunches or wrinkles, and decked out in stylish clothes, with good-looking but rarely mentioned companions on their arm that elicit scowls and glares when you innocently inquire about their identity. Looking at old photos of the Mitsubishi Mirage is a little like that.
It’s not every day you’re offered an opportunity to drive a 500 horsepower actual race used NASCAR, so you can imagine my excitement when my dad presented me with a gift card to the NASCAR Racing Experience for Christmas last year. After all the wrapping paper was put away, I realized I had the hardest decision of my whole life ahead of me.
Following punishments by NASCAR to the Michael Waltrip Racing team after MWR drivers, crew chiefs and spotters tried to game the system for getting into NASCAR’s playoff-like Chase for the Sprint Cup championship with an intentional spin and deliberately slow driving, on Thursday Michael Waltrip’s longtime sponsor, the NAPA auto parts store chain, announced that they will end their relationship with Waltrip’s race team at the end of this year. (Read More…)